Category Archives: Sales

Places Open, Pouring Beer Dips a Point

Posted on July 27, 2021 by Joel Whitaker

BeerBoard reports locations open and pouring beer dipped a point to 91% of locations open.  Average Number of Taps dropped one handle to average 19 per location nationally. Seven states tracked lost one handle each, while three states held firm … Continue reading →

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Off-Prem Sales Ease Over July 4 Weekend: Nielsen IQ

Posted on July 26, 2021 by Joel Whitaker

Off-premise alcohol sales declined for the 2021 July 4th holiday compared to 2020, which was expected given the shift back to on-premise establishments along with the tough comps from last year, Nielsen IQ said.   While off-premise alcohol sales declined 4.8% compared to … Continue reading →

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Control States Volume Up 8.6% in July

Posted on July 26, 2021 by Joel Whitaker

Control States spirits case sales grew 8.6% in July over the same period last year despite of an imposing 13.1% comp, National Alcoholic Beverage Control Association reports. The monthly growth rate was elevated by over-the-top month-over-same-month-last-year sales increases reported by … Continue reading →

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Bordeaux Posts Highest U.S. Sales Increase Since 1986

Posted on July 21, 2021 by Joel Whitaker

The Bordeaux wine region has reported growth of 21% in sales volume and value in the U.S. market, the highest sales increase recorded over a 12-month period since 1986. Bordeaux wine sales reached 29 million bottles (or 2.43 million 9-liter … Continue reading →

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Hard Seltzer: from Obscurity to Bev/Al Staple

Posted on July 20, 2021 by Joel Whitaker

From its launch through 2018, when it accounted for just 5% of the market, hard seltzer was pretty much an afterthought in the bev/al marketplace.  But it exploded in 2019, surpassing light lagers as the No. 1 seller by 2021 … Continue reading →

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On-Premise Velocity up 73% vs 2020 Despite Slight Decline Over July 4 Weekend

Posted on July 19, 2021 by Joel Whitaker

Across all states, value velocity remains strongly positive compared to last year, with all states either ahead or comparable to 2019, CGA data for the week ended July 10 shows. Average outlet dollar sales (velocity) trends are slightly negative  (-1%) … Continue reading →

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