Category Archives: Research

Wine Shipments Reach Record $4.2 Billion on Smallest-Ever Volume Chain

Posted on January 20, 2022 by Joel Whitaker

With total direct-to-consumer wine shipments surpassing the $4 billion mark in 2021 for the first time– a result of an unprecedented 11.8% jump in bottle price despite the smallest increase in volume in the history of the Direct-to-Consumer Wine Shipping … Continue reading →

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Why Is Wine Losing Share to Spirits? Look at Advertising.

Posted on January 19, 2022 by Joel Whitaker

But while wine’s advertising spending is stunningly low, advertising may not be the entire solution, Rob McMillan, senior vp, Silicon Valley Bank, said in a podcast introducing the 2022 edition of SVB’s 62-oage “State of the U.S. Wine Industry” report.   McMillan thinks restaurants … Continue reading →

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Bourbon Pours $9 Billion to Kentucky Economy

Posted on January 19, 2022 by Joel Whitaker

Kentucky Bourbon pours $9 billion into the Kentucky economy every year and generates more than 22,500 jobs with $1.23 billion in payroll, according to a new study for the Kentucky Distillers Association said. Distilling also contributes more than $285 million in local … Continue reading →

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Beer Loses 3.7% of Servings, Wine Gains a Bit, Spirits Wins Big

Posted on January 18, 2022 by Joel Whitaker

In the last five years, beer has lost 3.7% of servings, wine has gained 0.5% and spirits has jumped 3.2% in servings share.  That’s according to bw166, which also notes that consumer spending has grown 3.6% per year.  Five-year CAGRs … Continue reading →

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47% Expect to Visit On-Premise More Often in 2022

Posted on January 17, 2022 by Joel Whitaker

That’s according to CGA. which surveyed 1,988 consumers within Florida, Texas, California, Illinois and New York on their expectations, desires and how they plan to behave in the next two weeks. Over the last two-week period, visitation is down slightly … Continue reading →

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U.S. Online Alcohol Sales Reach $6.1 Billion, More Growth Expected — Rabobank

Posted on January 13, 2022 by Joel Whitaker

U.S. online alcohol sales reached $6.1 billion in 2021 with more growth expected in 2022, according to a just-released Rabobank report based on exclusive industry data. Rabobank, a leading global food and agribusiness bank, reviewed a variety of data sources … Continue reading →

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