Category Archives: Marketing

Jägermeister Debuts “Night Lights” Short Film Featuring Global Superstar Post Malone to Support #SAVETHENIGHT

Posted on August 30, 2021 by Joel Whitaker

Mast-Jägermeister US premieres short film “Night Lights” starring global music superstar Post Malone and shot by Academy Award-nominated director Zachary Heinzerling (“Cutie and the Boxer”). “Night Lights” is Post Malone’s tribute to the local businesses and communities impacted over the past year, … Continue reading →

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Ciroc to Amplify Stories of Black-Owned Businesses

Posted on August 30, 2021 by Joel Whitaker

Black Business Month ends today (8/31), but Ciroc will amplify the stories and successes of three New York City Black-owned businesses and their owners on its brand platforms as well as PR outreach and digital out-of-home advertising in different cities … Continue reading →

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Top drinks brands dominate the On Premise as U.S. Consumers Opt for Familiar Choices After Covid-19

Posted on August 26, 2021 by Joel Whitaker

That’s according to CGA’s latest on-premise measurement (OPM) data which finds the top 10 beer, American whiskey, and rum brands have significantly increased their category share as many on-premise operators reduced their drink range. At a mega category level, beer … Continue reading →

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Michelob Ultra Commits $100 Million to Support Gender Equality in Sports

Posted on August 26, 2021 by Joel Whitaker

Michelob Ultra is committing $100 million over the next five years to increase visibility of women’s sports through: Dedicating 50% of its lifestyle media inventory to content that features and promotes female athletes and women’s sports by 2025 Representing female and … Continue reading →

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Divvy-Up Announces the First Wine Sharing Shopping Cart, Bringing Winery Direct Purchasing to More Wine Lovers

Posted on August 26, 2021 by Joel Whitaker

Divvy-Up LLCsaid it developed a new way to let consumers buy small production, artisan wines online at significant savings from retail prices. Divvy-Up’s breakthrough shared shopping cart technology, available on www.divvy-up.com,  makes it easy for wine buyers to group buy … Continue reading →

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Skrewball Whiskey Sweeps Offers ‘Ultimate Nashville Weekend’

Posted on August 26, 2021 by Joel Whitaker

 Skrewball Peanut Butter Whiskey announced a year-long partnership with country artists Maddie & Tae.  In celebration of the exciting new partnership, Skrewball and Maddie & Tae have teamed up to give away the weekend of a lifetime with the “Ultimate Nashville … Continue reading →

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