Black Business Month ends today (8/31), but Ciroc will amplify the stories and successes of three New York City Black-owned businesses and their owners on its brand platforms as well as PR outreach and digital out-of-home advertising in different cities throughout the year, highlighting stories of achievement and success.
“As a brand, we are committed to amplifying and celebrating Black voices across the country and giving a platform to Black changemakers and their ongoing work,” says Adrienne Cuschieri, Brand Director of CÎROC. “Through #CIROCStands, we are proud to partner with leaders in their communities to share positive and powerful messages that spread joy and celebrate those defining culture and shaping the future.”
The New York City profiles include:
- The Bark Shoppe, Harlem’s first and only 24-hour dog care facility. Founder Melissa Mitchner hopes to be “a brand that old Harlem can identify with, and new Harlem can appreciate.” She will be mentored by Senior Vice President, Urban Promotions & Artist Relations at Def Jam Records Natina Nimene, who is committed to using her voice and resources for change.
- The Bakery on Bergen, a small Black/Asian woman-owned business located in the heart of Prospect Heights. Community-focused owner Akim Vann will be paired with Executive Vice President of Programming at iHeart Media Thea Mitchem, the conglomerate’s highest-ranking woman of color.
- Ursula Stephen The Salon, a boutique salon that has been described as “Urban Posh,” the perfect mixture between city chic and the flavor of Brooklyn. Founder and celebrity stylist Ursula Stephen will be paired with Brandice Daniel, Founder and CEO of Harlem’s Fashion Row (HFR), the most prestigious platform for multicultural fashion designers.