Divvy-Up LLCsaid it developed a new way to let consumers buy small production, artisan wines online at significant savings from retail prices.
Divvy-Up’s breakthrough shared shopping cart technology, available on www.divvy-up.com, makes it easy for wine buyers to group buy wines directly from the winery by the partial or full case. Individual buyers can buy the number of bottles they want, and pay for them directly, getting the case volume discount without buying the full case. “Sharing wine with friends is more than social, it also leads to big savings,” Divvy Up said.
Divvy-Up’s unique shared shopping cart is also a boon for small artisan wineries. According to Wine Vines Analytics, online sales for small wineries grew over 60% last year. But small wineries are still challenged with the logistics of less-than-case buying, limiting broad online market access. By making their offers directly through www.divvy-up.com, wineries can reach more wine lovers, without the added burden of handling individual buyer logistics.
The wines offered include unique varietals and blends that highlight the premium fruit and the local terroir that is the hallmark of small production, artisan wines.
Detailed information about the wines, along with winemaker tasting notes, and videos, accompany the featured wine offer. In addition, several registered members of Divvy-Up are sent a complimentary bottle by the winery so that they may provide a review. The site includes a community area where the reviews are posted, and wine buyers can discuss the offer – often with the winemaker joining in.