Category Archives: Marketing

Crown Royal Donates $56,000 to Honor Women in Sports; Each Woman Gets a Bottle

The donation to Women in Sports and Events (WISE) was on behalf of 56 of the most influential women in sports, including senior management, coaching, journalism and more.  Each of the 56 received a bottle of Crown Royal Aged 18 … Continue reading

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Health, Wellness Trend to Impact Super Bowl Parties This Year: NielsenIQ

Roughly two years into the pandemic, shoppers have developed a variety of new product preferences with underlying notions of boosting health and wellness, with 61% of Americans saying physical and mental wellness will become more of a priority over the … Continue reading

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Smirnoff Super Bowl Sweeps Offers Watch Kit to 56 Fans

Smirnoff is a text-to-win sweepstakes, awarding 56 fans a Super Bowl Party watch kit. The Super Bowl kit will feature 21 essentials all football fans need starting with Smirnoff 21. Former Super Bowl Champion, Vernon Davis will also make surprise drops … Continue reading

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Captain Morgan Offers a High-Tech Punch Bowl

With stadium-inspired lights and sound, Bluetooth speakers, subwoofers and LED graphic equalizers, the Captain Morgan Super Bowl Punch Bowl holds a whopping four gallons of liquid (serves 32).  It’s ideal, Captain Morgan Spiced Rum notes, to (responsibly) share  Captain Morgan Original … Continue reading

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360PR + Creates New Firm for Bev/Al Clients

Many public relations agencies create dedicated teams to serve a particular industry.  360PR+ has taken that a step further, creating a separate wholly owned, independently operated public relations agency to serve the adult beverage industry. Three Cheers PR will be … Continue reading

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19 Crimes Adds Martha Stewart to Its Brands

The lifestyle guru’s picture appears on labels of 19 Crimes’ Martha’s Chard, which is debuting in California and will be available nationally Feb. 1.  SRP: $11.99. Martha’s Chard joins two previous California launches from 19 Crimes partner Snoop Dogg, 19 … Continue reading

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