Category Archives: Public Relations

Molson Coors Recalls Some Coors Light and Keystone Light Cans

Posted on June 14, 2022 by Joel Whitaker

When is a recall not a recall?  When it doesn’t involve a safety issue. That’s the spin Molson Coors is putting on the recall of some cans of Coors Light and Keystone Light. Following posting of some videos on social media purportedly showing “slime” … Continue reading →

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360PR + Creates New Firm for Bev/Al Clients

Posted on January 26, 2022 by Joel Whitaker

Many public relations agencies create dedicated teams to serve a particular industry.  360PR+ has taken that a step further, creating a separate wholly owned, independently operated public relations agency to serve the adult beverage industry. Three Cheers PR will be … Continue reading →

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5WPR Expands Alcohol and Spirits PR Division

Posted on January 19, 2022 by Joel Whitaker

5W Public Relations, one of the largest independently-owned PR firms in the U.S., expanded its dedicated alcohol and spirits PR division. Category experience spans specific brands and products, sales channels (retailers to emerging alcohol e-commerce), delivery, to industry apps and … Continue reading →

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Axiom Communications to Handle PR from Amber Beverage Group

Posted on October 13, 2021 by Joel Whitaker

Amber Beverage Group (ABG) produces, bottles, markets, distributes, exports, and retails a comprehensive range of beverages of which it owns more than 100 and is responsible for marketing and distributing 1,300 third-party drinks brands, spanning everything from premium vodkas and … Continue reading →

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Italian Trade Agency Taps KLG to Promote Italian Spirits

Posted on May 6, 2021 by Joel Whitaker

KLG Public Relations will represent the Italian Trade Agency and 20 Italian spirits brands to promote Italian Spirits in the U.S. With the understanding that the current global pandemic has created obstacles around travel, the ITA and KLG Public Relations … Continue reading →

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KYLA Hard Kombucha Names Magrino PR as U.S. Public Relations Agency of Record

Posted on March 9, 2021 by Joel Whitaker

KYLA Hard Kombucha, one of the founding brands of the premium hard kombucha category, named award-winning, New York-based Magrino Public Relations as its new agency of record, with an emphasis on public relations strategy and brand advocacy in the U.S. … Continue reading →

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