Category Archives: Marketing

Jack Daniel’s Leads Beverage Brands in Intimacy

Posted on December 16, 2021 by Joel Whitaker

Jack Daniel’s slipped a notch in MBLM’s Brand Intimacy ratings this year to No. 4 after Coca-Cola, Pepsi and Mountain Dew, but still leads all beverage/alcohol brands.  Heineken is second among bev/al brands and No.5 in overall ratings, followed by Budweiser … Continue reading →

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Maker’s Mark to Reimburse Checked Baggage Fees

Posted on December 15, 2021 by Joel Whitaker

Maker’s Mark is offering to cover the checked bag fees of those packing a bottle of bourbon to bring home. The program, which aims to ease some of the hassle, cost and inconvenience of holiday travel for America’s bourbon loving spirits … Continue reading →

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Virginia Spirits Association Joins Spirits United as Partner Member

Posted on December 6, 2021 by Joel Whitaker

“Virginia Spirits Association’s member companies supply more than 96% of the distilled spirits sold in the Commonwealth of Virginia. As one of 17 states where the state government manages the sale of distilled spirits at the wholesale and/or retail level, … Continue reading →

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Familia Camarena Tequila Launches a Tequila Tuxedo

Posted on December 1, 2021 by Joel Whitaker

The Tequila Tuxedo – a novelty holiday jacket as crisp and clean as Camarena with a custom pocket designed to hold a flask of the most awarded tequila. Starting today, consumers are invited to visit www.uglychristmassweater.com/pages/camarena to purchase a Camarena Tequila … Continue reading →

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Before Omicron, Covid Concerns Were Easing

Posted on November 30, 2021 by Joel Whitaker

A survey by CGA Nov. 16-19 found 72% of consumers comfortable visiting venues with indoor seating only.  This suggests, CGA said, that concerns around the spread of COVID-19 in the On Premise are easing. The frequency of visits remains consistent … Continue reading →

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Thirstie Brings First and Only Bev/Al Branded Gift Cards To Market

Posted on November 23, 2021 by Joel Whitaker

A recent Thirstie survey of over 2,000 adult Americans found there is an overwhelming interest in liquor branded gift cards. Given the choice, nearly two times as many consumers would give a gift card for alcohol over a bottle, the … Continue reading →

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