Category Archives: Marketing

Happy Dad Hard Seltzer Offers a Banana Flavor with Bored Ape NFT

Orange County, Calif., based Happy Dad Hard Seltzer released 10,000 cases of a Banana flavor.  The packaging includes a NFT (non-fungible token), a Bored Ape from the Bored Ape Yacht Club collection and will be available in the 14 states … Continue reading

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Country Music Star Kane Brown Joins Dewey Crush as Chief Flavor Officer

Kane Brown was introduced to Dewey Crush by a family member and fell in love with the product’s fresh taste and summer vibe. After initially joining as an early investor, he wanted to create a deeper and more public relationship with … Continue reading

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Yuengling Reveals World’s Largest QR Code

D.G Yuengling & Son, Inc. unveiled the world’s largest QR code grown from crops, a one-of-a-kind version of its iconic Stars and Stripes QR code currently appearing on special cans of Yuengling Lager. In recognition of the farming community, which … Continue reading

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Patron Tequila Makes Its First Foray into the Metaverse

Patron Tequila said it is entering the metaverse this summer for the first time with “Summer Made Sensational: A Patron Pop-Up Series.” The experience will offer tequila enthusiasts a vibrant escape through a unique cocktail-themed journey in Decentraland, a 3D … Continue reading

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Coors Light’s Clever Response to the Mosquitoes of Summer

Coors Light is introducing a new tool that aims to save summer outings from summer’s most notorious pest. The “Coors Light Thirst Trap” is a 3-D-printed funnel that attaches to a 12-ounce can of Coors Light and attracts – and … Continue reading

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OAX Intros Sustainability Initiative

OAX Original announces a brand-new sustainably focused initiative, the “one bottle produced, one maguey planted” reforesting program, which will restore one wild agave back to its endemic environment in Oaxaca for every bottle produced. Additionally, 35% of the replanted agave will … Continue reading

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