OAX Original announces a brand-new sustainably focused initiative, the “one bottle produced, one maguey planted” reforesting program, which will restore one wild agave back to its endemic environment in Oaxaca for every bottle produced.
Additionally, 35% of the replanted agave will be gifted back to its Mezcalero partner in Oaxaca to further support the traditions and heritage of this epicenter of mezcal production.
With limited quantities of about 1000 bottles per varietal available and retailing at $125-185 (pricing may vary by retailer and location) per bottle, OAX is a top-shelf spirit that challenges the way we see and encounter mezcal.
The three matte bottles in black (Arroqueño), white (Tobalá) and pink (Tepeztate) are manufactured off-site in Pachuca, Mexico, and draw inspiration from vernacular Mexican architecture, from the mysterious monolithic pre-Hispanic architecture to the Euro-American Modernist designs spearheaded by Luis Barragán and presently embodied in the work of architects Frida Escobedo, Mauricio Rocha and Gabriela Carrillo, among others.
OAX Original comes in a silkscreened kraft box, equating the unboxing experience with that of an art piece or a design item. The bottle’s striking aesthetic has been previously highlighted by leading design publications including Wallpaper, Design Milk, Print Magazine and more.