Coors Light is introducing a new tool that aims to save summer outings from summer’s most notorious pest. The “Coors Light Thirst Trap” is a 3-D-printed funnel that attaches to a 12-ounce can of Coors Light and attracts – and traps – the bothersome bugs.
“Scientific research found that if you’re drinking beer, you’re more attractive to mosquitos. So we’re directing mosquitos straight to the source: the remnants of your delicious beer. By doing so, we’re reclaiming outdoor spaces during the best parts of summer,” says Lindsay Wesloski, marketing manager for Coors Light.
The limited-edition Coors Light Thirst Trap – available online for $5 – works like this: A drinker cracks open a Coors Light and drinks it, leaving a few sips at the bottom. From there, they clip the Thirst Trap onto the mouth of the mostly empty can, attracting mosquitos with the sweet scent of beer. The mosquitos stay in the can, allowing consumers to chill bite-free with their friends.
The Thirst Trap, made of 3-D-printed resin, is Coors Light’s latest volley in its summer marketing program, where it’s declared itself the Official Beer of Everything Unofficial — ranging from snagging great seats at a ballgame to relaxing in a pool.