Spirit of Gallo, the #4 spirits supplier in the USA by volume, said it entered the American Whiskey category by making a strategic investment in Horse Soldier Bourbon brand and effective immediately will begin distributing the brand in the United States. Terms weren’t disclosed.
Horse Soldier is available in 17 U.S. states and is currently the No. 8-selling Ultra-Premium Bourbon, outpacing all its competitors in the $40+ pricing category with +97% growth in dollars leading into the summer*.
Horse Soldier Bourbon was founded in 2016 by John Koko, Elizabeth Pritchard-Koko, Scott Neil, and key retired members of the hand-selected detachment of Green Berets from the 5th Special Forces Group who were the first to enter Afghanistan on horseback weeks following the 9/11 terrorist attacks. This brave and unconventional act earned them the moniker of “Horse Soldiers,” and their story was told in the 2018 action-drama film “12 Strong.”
“From the hills of Afghanistan to the valleys of Somerset Kentucky, we’ve learned that you are only as good as the company you keep, and we are proud of this new partnership,” said John Koko, CEO & Chairman of Horse Soldier Bourbon. “It positions us for unprecedented growth and preserves our legacy through the best-in-class capabilities and commitment that the entire Spirit of Gallo organization brings to consumers across the country.”