Sales in the Americas, which comprise 44% of Campari Group’s total sales, were up 12.9% organically in the fiscal first half. Sales in the largest market, the U.S., were up 7.1%, and accelerated slightly across core brands despite tough comparables. Wild Turkey bourbon, Espolón, Aperol and Campari all grew double digits in the first half. Grand Marnier declined due to a tough comparison base and volumes constraints linked to glass availability. SKYY also declined.
Canada grew by +4.5%. The rest of the region, including Jamaica, Brazil, Mexico and Argentina, grew by double digits thanks to good consumption trends.
Looking at performance by brand, Campari reports that Global Priorities (60% of total Group sales) registered an organic growth of +22.2%. Aperol grew +37.3%, thanks to core
Italy (+35.4%), Germany (+54.7%), France (+39.6%), Spain (+206.8%) and the U. S. (+20.7%), as well as all other European markets. The performance was boosted also by favorable weather conditions.
The Q2 performance was strong overall (+24.2%) despite the tough comparison base (Q2 2021 +69.5%), thanks to numerous activations across all markets and strong recruitment in the on-premise while sustained home-premise consumption remains. Campari delivered strong growth of +32% thanks to all major markets, including Italy (+48.1%), the U.S., Brazil, Jamaica, Germany, Nigeria and Spain.
The brand continues to benefit from mixology trends, via proprietary cocktails such as the
Negroni, Americano and Boulevardier as well as the success of the consumer-driven Campari spritz. Wild Turkey registered solid growth, up +18.1%, mainly driven by the core US market and Australia as well as South Korea.
SKYY declined -4.1% largely due to the U.S. and China, partly mitigated by other international markets. Grand Marnier was flattish after weak shipments in Q2 in the core US due to a tough comparison base and glass constraints. Campari’s Jamaican rum portfolio grew +15.6% overall against a tough comparison base, driven by the favorable category trends in premium rum.
– Regional Priorities (23% of total Group sales) recorded a positive performance (+22.6%). Espolòn grew by double digits (+20.3%) despite a tough comparison base, thanks to the core U.S. market. The performance was boosted also by pricing. Crodino grew by strong double digits driven by strong growth in core Italy as well as seeding markets. The Glen Grant grew double digits driven by premiumisation, in particular in South Korea, China and GTR. Other brands such as the Italian specialities, the sparkling wines and vermouths (Cinzano, Mondoro and Riccadonna) and Aperol Spritz ready-to-enjoy all delivered positive results.
– Local Priorities (8% of total Group sales) grew +6.9% with positive performance of Campari Soda, Wild Turkey ready-to-drink, SKYY ready-to-drink and Cabo Wabo. X-rated declined driven by weak performance in China due to snap lockdowns.