Patron Tequila Makes Its First Foray into the Metaverse

Patron Tequila said it is entering the metaverse this summer for the first time with “Summer Made Sensational: A Patron Pop-Up Series.” The experience will offer tequila enthusiasts a vibrant escape through a unique cocktail-themed journey in Decentraland, a 3D virtual world browser-based platform.

When entering the Patron experience, metaverse fans will automatically arrive at the first cocktail-inspired location and be greeted by a Patron host. A Patron bartender will then detail each journey that centers around sourcing different ingredients to make a refreshingly perfect cocktail at all three locations – Jazz Club, Flamingos and Metaverse Festival. Following the successful completion of each quest, participants will portal to the next bar to take on a whole new cocktail mission.

U.S. residents who successfully complete all three challenges will be entered for a chance to win the grand prize — a once in a lifetime trip to Punta Mita, Mexico and a rare mythic wearable within the metaverse.

The Patron grand prize will include:

  • Exclusive access to mythic Patron summer shades
  • Travel for two people from the United States to Punta Mita, Mexico
  • 4-night accommodation in a luxe three-bedroom condo for two people in Punta Mita
  • Three meals provided a day (alcohol is not included)
  • Unlimited golf and golf cart usage at Punta Mita Golf Courses during the stay
  • Use of Punta Mita Ocean Sports aquatic equipment ie. Surf boards, SUP boards, kayaks, etc.

Metaverse users can participate in this virtual vibrant escape hosted by Patron through www.patrontequilaverse.com during two weekends this month, August 12-14 and/or August 19-21 from Friday 5pm EST to Monday 4am EST.  A grand prize will be awarded each weekend of the PATRÓN events.

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