Kane Brown was introduced to Dewey Crush by a family member and fell in love with the product’s fresh taste and summer vibe. After initially joining as an early investor, he wanted to create a deeper and more public relationship with the brand quickly resulting in him coming on as the Chief Flavor Officer today.
“Growing up in Northwest Georgia, I had never heard of an Orange Crush until I started spending time on the Chesapeake Bay with my wife, Katelyn and her brothers. Every boat bar they took me to had its own spin on the Crush, and it quickly became my go-to summer beverage,” Brown said. “To have the opportunity to team up with Dewey Crush and bring not only the drink, but the idea of summer fun, to Tennessee and on tour year-round, seemed like an easy decision to make. Dewey Crush has been a hit with my friends at every stop on tour and is definitely my band’s new favorite drink!”
“We are honored that Kane has decided to join the Dewey Crush family as we believe our alignment on values, lifestyle, family, music and the overall mantra of ‘living life to the fullest’ made this a natural partnership,” says Co-Founder Jarret Stopforth. “We are so grateful for this opportunity to work with Kane and look forward to making summer a 365-day season fueled by Dewey Crush and Kane’s music.”
Sales of canned cocktails have exploded as drinkers look for convenience and new flavors beyond wine, beer and seltzers. The total RTD alcohol market is $20 billion and growing 1,500% year-over-year in the last ten years and is expected to grow to $146 billion by 2030. The authentic, craft vodka and crushed fruit beverage is made with premium spirits and real juice and is available in three hand-crafted flavors – Original Orange, Ruby Red Grapefruit and Watermelon. Following last summer’s wildly successful Delaware launch, the brand has since expanded along the coast to Maryland, DC and New Jersey with Virginia and Tennessee launches slated in the coming months.