Category Archives: Advertising

A-B to Be Official Beer Sponsor in Miller’s Hometown Stadium

Posted on July 28, 2022 by Joel Whitaker

Wouldn’t you love to be the fly of a boardroom at times?  I would. For instance, it would have been interesting to hear the discussion that led to Anheuser-Busch being the official beer sponsor at Fiserv Forum.  That’s where the … Continue reading →

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Molson Coors to Advertise on Super Bowl LVII

Posted on July 18, 2022 by Joel Whitaker

Maybe this is why IRI says Molson Coors is outperforming nearly every other major brewer in terms of industry share gains in the U.S.:  It’s stepping up to one challenge after another.  The latest:  It will advertise on Super Bowl … Continue reading →

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Simply Spiked Lemonade Launches New Campaign

Posted on July 11, 2022 by Joel Whitaker

The full-fledged marketing blitz with a series of ads for TV, digital, social, Spotify, and out-of-home launched yesterday.  Simply Spiked Lemonade is a collaborationg between Molson Coors Beverage Co. and Coca-Cola Co. The six- and 15-second spots are rooted in … Continue reading →

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Mount Gay Rum Adopts New Brand Platform

Posted on June 22, 2022 by Joel Whitaker

Mount Gay Rum unveiled its new brand platform, ‘Make Time for Taste,’ encouraging cocktail enthusiasts to savor the flavors of summer and celebrate moments worth taking time for.  Mount Gay brings the essence of summer flavor to the forefront with … Continue reading →

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A-B Said Ending SuperBowl Exclusivity

Posted on June 16, 2022 by Joel Whitaker

Anheuser-Busch has apparently abandoned the Budweiser Mudflap Theory of Marketing, deciding not to renew its status as the exclusive alcohol beverage advertiser on SuperBowl.  A-B hadn’t responded to our request for comment, but Spencer Gordon, vp-consumer connections, told Sports Illustrated’s … Continue reading →

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Stella Artois Invites Consumers to Sign off and Dine In

Posted on June 15, 2022 by Joel Whitaker

“Sign Off, Dine In, Bon Appetit” is the theme of the new campaign which recognizes that work life and home life have blended into one and honors meal time as an important way to savor life. For many, dinner has … Continue reading →

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