Tag Archives: Molson Coors Beverage Co.

Coors Light Signs as Official Beer Sponsor of IU Athletics

Indiana University Athletics announced a new partnership with Molson Coors Beverage Co. that will make Coors Light the exclusive domestic beer sponsor of IU Athletics beginning with the 2022-23 season. The multi-year sponsorship agreement was secured by IU Athletics multimedia … Continue reading

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Simply Spiked Lemonade Launches New Campaign

The full-fledged marketing blitz with a series of ads for TV, digital, social, Spotify, and out-of-home launched yesterday.  Simply Spiked Lemonade is a collaborationg between Molson Coors Beverage Co. and Coca-Cola Co. The six- and 15-second spots are rooted in … Continue reading

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BeerBoard to Provide Data to Molson Coors

BeerBoard will provide Molson Coors Beverage Co. with real-time analytics and insights, “allowing our team to make the most efficient and effective assortment and promotional recommendations,” said Chris Gick, VP-Sales, National Accounts for Molson Coors. “BeerBoard is a great resource our … Continue reading

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Molson Coors Net Sales Jumps 16.7%, Profit Nearly Doubles in Period

Molson Coors Beverage Co. reports net sales rose 16.7% (17.6% constant currency) to $2.64 billion in the first quarter. Net profit nearly doubled — to $151.5 million, or 70 cents a share, from $84.1 million, or 39 cents a share. … Continue reading

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Molson Coors Adds Arnold Palmer Spiked Lite

Arnold Palmer Spike Light is produced by Molson Coors Beverage Co. in partnership with AriZona.  It’s a version of Arnold Palmer Spiked Half & Half, which was introduced in 2018. “When we launched Arnold Palmer Spiked nearly four years ago, we … Continue reading

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Molson Coors in Pact with Coca-Cola Canada to Produce Topo Chico Hard Seltzer

Molson Coors will produce and distribute Topo Chico Hard Seltzer in Canda.  It described the agreement as “another significant step in its plan to aggressively grow the company’s above premium portfolio and become a leader in the fast-growing hard seltzer … Continue reading

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