Indiana University Athletics announced a new partnership with Molson Coors Beverage Co. that will make Coors Light the exclusive domestic beer sponsor of IU Athletics beginning with the 2022-23 season.
The multi-year sponsorship agreement was secured by IU Athletics multimedia rightsholder Learfield.
As part of the agreement, Molson Coors will be able to utilize IU’s script mark in its promotion, and it will be a visible part of the gameday experience at various IU athletics venues, including Memorial Stadium. The Rooftop at the Rock presented by Indiana Kitchen, located in the south end zone of Memorial Stadium, will include a Molson Coors branded beer garden. In addition to those facility-related items, IU Athletics’ new partner will also have increased visibility on IU Athletics’ official social and digital platforms, and on the IU Radio Network.
Molson Coors has also established a $10,000 annual grant earmarked to support Indiana University and Bloomington community campaigns and initiatives centered on responsible drinking.