“Sign Off, Dine In, Bon Appetit” is the theme of the new campaign which recognizes that work life and home life have blended into one and honors meal time as an important way to savor life. For many, dinner has become another check on the to-do list, instead of a special moment to enjoy with those who matter most.
Coming to life via a television buy, social, OOH and more, this 360-marketing campaign reminds fans that moments worth savoring happen over a delicious meal paired with an ice-cold Stella Artois, shared with loved ones.
“Many of us have normalized eating meals whenever it’s most convenient and sometimes even in the midst of our workload,” said Lauren Denowitz, U.S. Head of Marketing, Stella Artois. “Stella Artois wants to help pour life back into these everyday meals and inspire consumers to bring the joy and connection that comes with sharing at-home dining experiences.”
Releasing a new film titled “ It’s Time To Dine Again ,” Stella Artois will playfully highlight the need for consumers to flip their mindset – and their tables – to once again savor the meal occasion. The film starts with a woman working hard at home, when her loved one walks into the room with two Stellas in hand, inspiring her to sign off from work and make time for dinner. With a simple flip, the table previously covered in work materials transforms into a beautiful dining experience, immersing the characters in the true meaning of The Life Artois. The spot demonstrates how a perfectly poured Stella Artois can inspire everyone to make time for moments worth savoring, especially moments spent dining with loved ones.