Author Archives: Joel Whitaker

TTB Establishes Virginia Peninsula AVA, Modifies 2 Others

Posted on August 29, 2021 by Joel Whitaker

Williamsburg Winery petitioned Alcohol & Tobacco Tax & Trade Bureau to establish the 673,059-acre Virginia Peninsula viticultural area in southeastern Virginia.  It includes the counties of James City, York, New Kent, and Charles City, as well as the independent cities … Continue reading →

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TTB Proposes Designating Singani as Distinctive Product of Bolivia

Posted on August 29, 2021 by Joel Whitaker

Alcohol & Tobacco Tax & Trade Bureau proposed to amend the standards of identity for distilled spirits to designated Singani as a type of brandy that is a distinctive product of Bolivia.  This proposal follows a joint petition submitted by … Continue reading →

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Top drinks brands dominate the On Premise as U.S. Consumers Opt for Familiar Choices After Covid-19

Posted on August 26, 2021 by Joel Whitaker

That’s according to CGA’s latest on-premise measurement (OPM) data which finds the top 10 beer, American whiskey, and rum brands have significantly increased their category share as many on-premise operators reduced their drink range. At a mega category level, beer … Continue reading →

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Drizly: RTD Cocktails Soar 60% from Year Earlier

Posted on August 26, 2021 by Joel Whitaker

High Noon and other brands are innovating like crazy to keep RTDs in fridges this fall. Cutwater, Onda, Kahlua, Crafthouse, and Volley have proven popular and are among the fastest growing RTD brands in 2021, Drizly said, adding that the … Continue reading →

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Beer Institute Estimates Shipments Fell 6.4% in July

Posted on August 26, 2021 by Joel Whitaker

The latest dometic tax paid estimate from Beer Institute, which measures shipments, fell 6.4% to 14.4 million barrels from 15.4 million a year earlier.   Year to date, shipments are up 2.3% to 97.4 million barrels, BI said.

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Michelob Ultra Commits $100 Million to Support Gender Equality in Sports

Posted on August 26, 2021 by Joel Whitaker

Michelob Ultra is committing $100 million over the next five years to increase visibility of women’s sports through: Dedicating 50% of its lifestyle media inventory to content that features and promotes female athletes and women’s sports by 2025 Representing female and … Continue reading →

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