Author Archives: Joel Whitaker

A-B Sends Water to Aid Hurricane Ida Relief Efforts

Posted on August 30, 2021 by Joel Whitaker

“We seek opportunities that leverage our unique capabilities, reach and relationships to make a positive and lasting impact on the communities where we live and work,” said Colleen Lucas, Vice President of Corporate Social Responsibility at Anheuser-Busch. “Our emergency drinking … Continue reading →

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Brothers Bond Bourbon Ships 50.000 Cases in 1st Four Months

Posted on August 30, 2021 by Joel Whitaker

Shipping “50,000 cases  in the first four months, is well ahead of plan,” says Vincent Hanna, CEO, Brothers Bond Bourbon. “The response with roll outs in every market is overwhelming, the ReserveBar presales sold a retail value of over $1.4 … Continue reading →

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Jägermeister Debuts “Night Lights” Short Film Featuring Global Superstar Post Malone to Support #SAVETHENIGHT

Posted on August 30, 2021 by Joel Whitaker

Mast-Jägermeister US premieres short film “Night Lights” starring global music superstar Post Malone and shot by Academy Award-nominated director Zachary Heinzerling (“Cutie and the Boxer”). “Night Lights” is Post Malone’s tribute to the local businesses and communities impacted over the past year, … Continue reading →

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Ciroc to Amplify Stories of Black-Owned Businesses

Posted on August 30, 2021 by Joel Whitaker

Black Business Month ends today (8/31), but Ciroc will amplify the stories and successes of three New York City Black-owned businesses and their owners on its brand platforms as well as PR outreach and digital out-of-home advertising in different cities … Continue reading →

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What We’re Reading —

Posted on August 30, 2021 by Joel Whitaker

Our friends over at the Washington Post have awakened from their slumber to note that (1) the Biden Administration wants to promote competition in the alcohol industry and (2) some prefer the status quo.  We had the story a while … Continue reading →

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On-Premise Sales Flat or Easing, But Up 45% from 2020: CGA

Posted on August 29, 2021 by Joel Whitaker

The reason?  “Consumers are moving from a post-lockdown celebratory mindset to spending patterns that are more normal and sustainable” says Matthew Crompton, CGA Client Solutions Director, Americas, who adds that the average check is smaller as Covid restrictions ease.  Now … Continue reading →

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