Author Archives: Joel Whitaker

Half of Popular Hard Seltzer Brands Could Disappear from Grocery, C-Storesin Utah

Posted on February 8, 2022 by Joel Whitaker

Some of the most popular brands will be available in grocery and convenience stores and half will be available only in liquor stores. A flavor that meets Utah’s glycol-based flavoring standards will stay in grocery stores, while those that use … Continue reading →

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Remy Cointreau to Launch Major Ad Push for The Botanist During Super Bowl

Posted on February 8, 2022 by Joel Whitaker

The ad will appear on all social media platforms.  “This first large-scale campaign is a major milestone in the growth of The Botanist,” Remy’s gin brand, “and aligns perfectly with our strategic plan,” says Eric Vallat, CEO.  The amount of … Continue reading →

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Miller 64 Does Math: Is 80 Smaller than 64?

Posted on February 8, 2022 by Joel Whitaker

Miller64 is taking aim at 80-calorie Bud Light NEXT with a clever commercial.  A recent survey found 7% of Americans thought 80 was a smaller number than 64, so Miller64 enlisted Ken Ono, a world-renowned mathematician and current Thomas Jefferson … Continue reading →

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Captain Morgan Highlights NFL Fan of the Year Nominees in Spot

Posted on February 8, 2022 by Joel Whitaker

Captain Morgan is highlighting multiple nominees for the NFL Fan of the Year contest with a documentary-style series titled “We Bring On the Spice.” The six-part series, all episodes of which are hosted on SB Nation, features some of the … Continue reading →

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Bud Light NEXT Hits Shelves, Releases Super Bowl Spot

Posted on February 8, 2022 by Joel Whitaker

Bud Light NEXT began appearing on store shelves yesterday (2/7).  As part of the launch, the zero-carb beer released its new Super Bowl commercial, which pays tribute to those consumers 21+ who, like Bud Light, are breaking barriers and refusing … Continue reading →

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Dick Leinenkugel to Retire, Nephew to Take Over

Posted on February 8, 2022 by Joel Whitaker

Dick Leinenkugel, who led his family-founded Jacob Leinenkugel Brewing Co. to an audience of drinkers across the country via the massive hit Leinenkugel’s Summer Shandy, will retire at the end of 2022 after serving eight years as president of the … Continue reading →

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