Author Archives: Joel Whitaker

Splash Beverage Signs Heimark for South Calif.

Splash Beverage Group, Inc.  said it signed a distribution agreement with Heimark Distributing to distribute TapouT through the key Southern California markets.

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Hercules Mulligan Rum & Rye Launches in NY

Hercules Mulligan Rum & Rye (43% ABV/$38), formerly distributed only through direct-to-consumer Flaviar, launches on-premise in New York and plans to expand into additional markets. It’s being distributed by Empire. Hercules Mulligan was created and launched during the COVID-19 pandemic … Continue reading

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UK’s Royal Mash Vodka Names PACE Its U.S. Agent

Royal Mash Ultra-Premium Vintage Vodka partnered with PACE, a specialist Direct-to-Retail sales agency to handle the product across the country. Royal Mash Vodka is distinguished by the exclusive Jersey Royal potatoes from which it is made. It is truly a ‘vintage’ … Continue reading

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Who & What —

Desert Door Texas Sotol hires Rachael Vallejo Carneglia as director of marketing.   She joins from the Austin Parks Foundation, where she was marketing director. * * * Surville Enterprises, a subsidiary of Barton & Gustier France, is renamed BGPL USA a representation of … Continue reading

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What We’re Reading —

Has U.S. Wine Industry Consolidation Gone Too Far? A lot of wine is sold in grocery stores, and the top 5 U.S. grocery companies account for about half of total revenues in that sector. Big store chains, with their thousands … Continue reading

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On-Premise Drinking Shifts to Weekends: CGA

COVID-19 restrictions and working from home have triggered a notable shift in drinking-out occasions to weekends, CGA says, noting that Saturdays and Sundays have increased their share of total wine sales by 3 and 2 percentage points respectively. CGA’s outlet … Continue reading

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