Monthly Archives: February 2022

Crown Royal Intros RtD Whiskey Lemonade

Posted on February 16, 2022 by Joel Whitaker

It’s the fourth in a series of ready-to-drink flavored cocktails from Crown Royal  (Diageo). It comes as the original flavors — Whisky & Cola, Washington Apple, and Peach Tea — are available to consumers nationwide. “Whisky Lemonade combines the refreshingly light … Continue reading →

Posted in New Products | Tagged , | Comments Off on Crown Royal Intros RtD Whiskey Lemonade

Drizly’s Valentine’s Day Sales 12% Higher Than 4 Previous Mondays

Posted on February 15, 2022 by Joel Whitaker

With wholesale prices for long-stemmed red roses, the traditional Valentine’s Day flower, up 30% from 2020, retailers have raised prices to $110, or more, according to The Wall Street Journal. Maybe that explains why Drizly sales were up 12% on … Continue reading →

Posted in Sales | Tagged , | Comments Off on Drizly’s Valentine’s Day Sales 12% Higher Than 4 Previous Mondays

While Wine Struggles, Spirits Connects with Key Consumers

Posted on February 15, 2022 by Joel Whitaker

bw166 says wine shipments in the U.S. rose 4.6% last year.  Another, equally reliable source, SipSource, reports a 6.2% decrease.  Both could be correct, Rabobank notes in its latest Wine Quarterly, because they measure different things:  bw166 tracks shipment from wineries to … Continue reading →

Posted in Spirits, Wine | Tagged | Comments Off on While Wine Struggles, Spirits Connects with Key Consumers

Eastside Distilling Sells 798 Barrels of Surplus Whiskey for $1.5 Million

Posted on February 15, 2022 by Joel Whitaker

Eastside Distilling, Inc. said it sold 798 surplus barrels of whiskey for $1.5 million. These barrels of 95% rye whiskey ranged in age from three-year-old to eight-year-old and were in excess to Eastside’s 5-year product release plan. “The sale of … Continue reading →

Posted in Sales | Tagged | Comments Off on Eastside Distilling Sells 798 Barrels of Surplus Whiskey for $1.5 Million

Splash Beverage Raised $8 Million in Stock Offering

Posted on February 15, 2022 by Joel Whitaker

That $8 million is before deducting EF Hutton Group’s cut for running the offering and will buy 2 million shares.  The underwriters can purchase an additional 300,000 shares in 45 days.  The offering is expected to close Thursday (2/17).

Posted in Finance | Tagged | Comments Off on Splash Beverage Raised $8 Million in Stock Offering

Busch Light to Sponsor All Women NASCAR Drivers

Posted on February 15, 2022 by Joel Whitaker

Busch Light said it will spend $10 million over three years to sponsor every 21+ woman driver in NASCAR.  The commitment includes more funding, track time, media exposure and training.  The brand noted that no women compete at NASCAR’s highest level. … Continue reading →

Posted in Promotions | Tagged , | Comments Off on Busch Light to Sponsor All Women NASCAR Drivers