Busch Light said it will spend $10 million over three years to sponsor every 21+ woman driver in NASCAR. The commitment includes more funding, track time, media exposure and training. The brand noted that no women compete at NASCAR’s highest level.
“Busch Light has been an iconic sponsor in NASCAR for decades and we’ve been lucky to witness some of the greatest women drivers in history, but it can’t be argued that the NASCAR Cups Series field is dominated by male drivers,” said Krystyn Stowe, Senior Brand Director, Busch Family of Brands at Anheuser-Busch. “Through our sponsorship rights and our platform, we’re seizing the opportunity to make historic progress toward gender inclusivity and while the immediate program goals may start here, we hope the sentiment will carry far beyond that, encouraging the broadest level of inclusivity across all sports.”
Busch Light is proud to play a part in the larger cultural movement toward equity in sport, and the program will help build the next generation of women drivers by elevating those who currently pave the path. The inaugural sponsorship recipients of the Busch Light Accelerate Her program are Toni Breidinger, Natalie Decker, Amber Balcaen, Jennifer Jo Cobb, Brittney Zamora, Stephanie Moyer and Melissa Fifield. Additionally, with an eye toward the future, a portion of the $10M commitment will also be reserved as a standing sponsorship fund for up-and-coming talent.