Monthly Archives: April 2017

Heineken Partners for Floating Olympic Pool in NYC

Heineken is upping the ante for year three of The Cities Project, beginning with a partnership with + POOL to help develop an Olympic-sized, water-filtering, floating swimming pool in New York’s river. To support the initiative, Heineken has also partnered … Continue reading

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Excelsior Wines Releases Trivento White Orchid

It’s an innovative blend from Trivento, a Mendoza, Argentine, estate, and is priced at $11 retail. White Orchid reflects a subtle yet discernible shift in style in terms of Torrontes, with the interplay between the two grape varieties delivering a … Continue reading

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Gentleman Jack Backs New African-American Filmmakers

The Brown-Forman is partnering with Codeblack Entertainment and TV One in offering participating filmmakers the chance to win $10,000 and a VIP trip to Miami Beach to screen their short film for an exclusive audience, alongside writer, producer and award-winning … Continue reading

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Diageo, Sazerac Settle Trademark Dispute

Both parties moved to dismiss the suit, which had been brought by Diageo. Diageo alleged Sazerac had diluted its Bulleit brand by redesigning the bottle and a label “in order to knock-off the appearance and unfairly trade on the reputation … Continue reading

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Campari Resurrects Pre-Prohibition Brands

Campari America launched The Whiskey Barons Collection of long-forgotten, pre-Prohibition brands. The first two Bourbons to rise from the annals of whiskey history are Old Ripy and Bond & Lillard. Both played a significant role in establishing this pocket of … Continue reading

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Virginia’s Gov.: ‘We’re the Birthplace of Bourbon’

Virginia Gov. Terry McAuliffe notes that Kentucky “takes a lot of credit for bourbon, as you know.”  But that’s “a falsehood,” he says, explaining that in the 1780s, when bourbon got started, Kentucky was part of Virginia, “so, really, we’re … Continue reading

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