Turquoise Life Beverage Brands is now the exclusive U.S. importer of Parce Rum, a luxury rum from Columbia.
Parce was launched three years ago in Chicago and until now has been available only in Illinois and other select markets. Turquoise Life plans to expand Parce Rum’s distribution to all major markets throughout the country.
Deeply rooted in ‘lifestyle brands,’ Turquoise Life focuses on creating and building beverage brands that embody a lifestyle of relaxation and enjoyment – they believe Parce is the perfect fit for their portfolio to meet the need for the growing popularity of luxury rums.
Parce Rum is a collection of 3 expressions: 3-Year, 8-Year, and 12-Year, each with a brand promise that every drop is no younger than the age indicated. Parce was awarded six top honors at the 2015 San Francisco World’s Spirits Competition including Best Rum, Best Aged Rum, Best of Show Aged White Spirit, and has received a 92 rating by the Beverage Tasting Institute.
Aged Columbian rum has generally been a rare category in America—Turquoise Life aims to fill that void with national distribution starting Sept. 1. Parce has a darker hue as it ages, and has notes of vanilla, leather, a mild sweetness and almond and cherry that lingers on the palate.