Lime-A-Rita signed as an Official Sponsor of the NFL for the first time.
The activation will allow the brand to celebrate the NFL’s passionate female fans through larger team integrations, featuring a variety of ready-to-drink margaritas. Whether fans are experiencing the game from the stands or their couch, Lime-A-Rita will be there to bring flavor to every play.
“The NFL has been making a lot of positive changes to highlight and speak to female fans,” said Chelsea Phillips, VP Brand Marketing for Lime-A-Rita. “We are excited for Lime-A-Rita to be a brand that can support these efforts and bring even more fun to our consumer’s favorite sport.”
Lime-A-Rita has resonated with women since the brand’s beginning five years ago, and its consumer base is still predominately female. With women currently occupying 45% of the NFL fan base, Lime-A-Rita will elevate their existing partnership with the league to provide fans more flavorful experiences around the NFL season.