Tag Archives: Jack Daniel’s

Jack Daniel’s Leads Bev/Al Brands in Connecting with Consumers.

The idea of brand intimacy — building enduring emotional connections between brands and people  has gained strength during the Covid pandemic, according to MBLM, a marketing consultancy.. Jack Daniel’s leads bev/al brands, ranking 56th out of the top 102.  Jack … Continue reading

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8 Brands Top Bev/Al Brand Loyalty List

The 25th annual ranking of consumer brand loyalty found bev/al brands faced two loyalty challenges in the 2020 marketplace, Robert Passikoff, president of Brand Keys, which conducts the survey said.  The first was emotional engagement and the second was how … Continue reading

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High Court Won’t Hear Jack Daniel’s Beef About Dog Toy

The U.S. Supreme Court refused to hear a complaint by Jack Daniel’s  over a dog toy that, Jack Daniel’s said, appropriates the Brown-Forman brand’s trade dress. The folks at Jack Daniel’s office in Nashville might find some cold comfort in the … Continue reading

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Jack Daniel’s Tennessee Apple Unveils Light-Up Mural in Miami

The mural, by Cuban American street artist Abstrk, honors Miami’s Hispanic community and its ongoing resilience during the pandemic. Marking Abstrk’s first time working with lighting elements, the 20′ x 18′ art piece creatively blends his signature vivid style with … Continue reading

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Jack Daniel’s to Build Barrel Trees in 9 Cities

Jack Daniel Distillery is bringing a special Lynchburg holiday tradition to cities across the country this year, building whiskey barrel trees to help junior-enlisted service members and families travel home. Ten years ago, the distillery built its first 26-foot tall … Continue reading

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Trade Groups Warn High Court Jack Daniel’s Trademark Case Could Imperil Responsibility

The dog toy closely resembles a Jack Daniel’s bottle.   The typography is similar.  But Bad Spaniels Old No. 2 on your Tennessee Carpet isn’t a whiskey.  It’s a dog toy that resembles the classic Jack Daniel’s Old No. 2 bottle … Continue reading

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