Tag Archives: Diageo

Diageo ‘Pauses’ Social Media Advertising

Posted on June 29, 2020 by Joel Whitaker

Diageo joined 180 other companies that have signed on to the Stop Hate for Profit campaign, announcing that it will “pause” ad spending on “major social media platforms.”  In a tweet, Diageo said it “strive to promote inclusion and diversity, … Continue reading →

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Diageo Building Carbon Neutral Distillery in Kentucky for Bulleit

Posted on June 29, 2020 by Joel Whitaker

Diageo said its new Kentucky whiskey distillery, which will distill Bulleit and other brands, is expected to be carbon neutral – one of the largest in North America, and a first for Diageo. The site will be powered by 100% … Continue reading →

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Diageo Launches $100 Million Recovery Fund to Help Pubs and Bars Welcome Customers Back

Posted on June 23, 2020 by Joel Whitaker

Through “Raising the Bar,” Diageo will provide $100 million to support recovery of major hospitality centers, including  New York, London, Edinburgh, Dublin, Belfast, Mexico City, Sao Paulo, Shanghai, Delhi, Mumbai, Bangalore, Nairobi, Dar es Salaam, Kampala, Sydney and beyond.  This … Continue reading →

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Diageo Creates $20 Million Fund to Help Black Communities, Businesses Recover from Covid-19

Posted on June 15, 2020 by Joel Whitaker

The $20 million Diageo Community Fund will help address the urgent needs of Black communities and businesses who have been disproportionately harmed by Covid-19. The new Diageo Community Fund will support businesses, consumers and partners integral to the hospitality industry in Black communities … Continue reading →

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Who & What —

Posted on June 15, 2020 by Joel Whitaker

Bacardi North America names Alex Tomlin senior vp-marketing, a new post.  She’s been a strategic marketing and innovation consultant after heading up Signature Brands at Proximo Spirits following 23 years at Diageo, where she was senior vp-marketing. Brown-Forman Corp. names Jim Perry … Continue reading →

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Diageo Moves to Southern Glazer’s in New York

Posted on June 2, 2020 by Joel Whitaker

Diageo North America confirmed it is dropping Empire Merchants as its distributor in New York State beginning Sept. 1.  Southern Glazer’s Wine & Spirits will represent Diageo in New York State.  “This change will bring scale, alongside enhanced capabilities and analytics, … Continue reading →

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