Tag Archives: Diageo

Privately Held Yuengling Tops List of 50 Largest Craft Breweries

Posted on March 12, 2019 by Joel Whitaker

America’s Oldest Brewer is now America’s largest craft brewer, Brewers Association said in its annual ranking of the top 50 craft brewers.  D.G. Yuengling & Sons is followed in the Top 10 list by publicly held Boston Beer Co., Sierra … Continue reading →

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Johnnie Walker to Be 1st Global Brand to Have Alcohol Content Labels

Posted on July 1, 2016 by Joel Whitaker

Diageo announced in London that Johnnie Walker will be the first global brand to provide per serving alcohol content and nutritional information on pack. The move follows approval by Alcohol & Tobacco Tax & Trade Bureau of labels in the … Continue reading →

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Diageo to Use Virtual Reality in Bid to Curb Drunk Driving

Posted on June 30, 2016 by Joel Whitaker

Diageo North America said it plans to roll out a first-of-its-kind immersive virtual reality (VR) technology that will allow consumers of legal drinking age to experience the many pitfalls associated with irresponsible drinking. The program is being spearheaded by Diageo’s … Continue reading →

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Smirnoff Observes Immigrant Heritage Month

Posted on June 23, 2016 by Joel Whitaker

Diageo announced support of the third-annual Immigrant Heritage Month this month. To mark the month, Smirnoff will be bringing the Smirnoff Global Street Art Project to the U.S. The Smirnoff Global Art Project launched in March 2016 in Tokyo, Japan, … Continue reading →

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Smirnoff Intros Cherry, Citrus and Blue Raspberry Specialty Item

Posted on May 26, 2016 by Joel Whitaker

Diageo introduced Smirnoff Red, White & Berry, a limited-edition specialty item that is a mix of cherry, citrus and blue raspberry.   Available nationwide, Smirnoff Red, White & Berry has a recommended retail price of $12.99 for a 750mL bottle and contains … Continue reading →

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Smirnoff Adopts Populist Advertising Theme

Posted on April 10, 2014 by Joel Whitaker

Exclusivity is out. It’s time to let everyone in. That’s the concept behind “Exclusively for Everybody” – Smirnoff‘s new global marketing campaign that kicks off April 24. “We wanted to bring a fresh voice to vodka and break through some … Continue reading →

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