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Tag Archives: CGA
Independence Day Weekend Could Bring Fireworks to On-Premise
The July 4th holiday is generally known as a boost for off-premise sales, but CGA expects “fireworks” in the on-premise segment, too. In 2021, July 4th fell on a Sunday, and saw a decrease in value velocity across key states, … Continue reading
Posted in News, On-Premise, Sales
Tagged CGA, July 4
Comments Off on Independence Day Weekend Could Bring Fireworks to On-Premise
On-Premise Continues Growth Ahead of July 4 — CGA
The last two weeks in the US On Premise have continued to see growth, with trends of +3% to June 11 followed by +2% to June 18, with check value and traffic both holding steady at +1% for the latest … Continue reading
Memorial Day On-Premise Sales, Traffic Surge
All key states experienced double-digit positive velocity on Memorial Day, May 30, compared with the previous Monday. Total U.S. sales were up 30%, driven by a 26% increase in traffic, according to CGA’s BeverageTrak data. California experienced an especially strong day, … Continue reading
Posted in News, On-Premise, Research
Tagged CGA
Comments Off on Memorial Day On-Premise Sales, Traffic Surge
NielsenIQ Acquires CGA
Nielsen IQ acquired CGA, a provider of on-premise insights. The acquisition, terms of which weren’t disclosed, builds on NielsenIQ’s 2009 investment in CGA and will deliver the most innovative and granular alcoholic beverage measurement and insights solution, with the single aim … Continue reading
On-Premise Sales Grow 3% in Week
Key days such as Cinco de Mayo, the Kentucky Derby, and even sporting events such as the Formula 1 Miami Grand Prix have driven velocity uplifts across key cities and states across the U.S., according to CGA. On Thursday May 5, … Continue reading
Hotel Visits Revival Spells Opportunity for Bev/Al
Nearly 9 out of 10 (86%) of consumers who anticipate visiting a hotel over the next 12 months plan to do so for a vacation, new research from CGA finds. That’s a 9 percentage point increase from 2020. And 25% … Continue reading
Posted in On-Premise, Research
Tagged CGA
Comments Off on Hotel Visits Revival Spells Opportunity for Bev/Al