Tag Archives: Boston Beer

A-B Said Ending SuperBowl Exclusivity

Posted on June 16, 2022 by Joel Whitaker

Anheuser-Busch has apparently abandoned the Budweiser Mudflap Theory of Marketing, deciding not to renew its status as the exclusive alcohol beverage advertiser on SuperBowl.  A-B hadn’t responded to our request for comment, but Spencer Gordon, vp-consumer connections, told Sports Illustrated’s … Continue reading →

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Boston Beer Company Launches Line of Cannabis-Infused Iced Teas in Canada

Posted on May 23, 2022 by Joel Whitaker

Boston Beer Company, Inc. said it will launch TeaPot, a new line of cannabis-infused iced teas,  in select Canadian provinces beginning in July.  TeaPot is the company’s first infused beverage offering. TeaPot blends real tea with specific cannabis strains to … Continue reading →

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Boston Beer Post 1Q Loss as Depletions Fall, Shipments Plunge

Posted on April 22, 2022 by Joel Whitaker

Boston Beer Co. reports first quarter depletions fell 7% and depletions plunged 25.1%, leading to a 21.1% drop in sales to $430.1 million and a net loss of $2 million.  A year earlier the company reported a profit of $65.6 … Continue reading →

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Boston Beer Posts $52.8 Million Loss in 4th Quarter

Posted on February 16, 2022 by Joel Whitaker

What do you do when you post a whopping $51.8 million loss in the fourth quarter, one which more than wipes out a year-earlier profit of $32.8 million, or $2.64 a share?  If you are a market leader, you point … Continue reading →

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Boston Beer Projects Earnings Per Share to Fall Dramatically

Posted on January 13, 2022 by Joel Whitaker

Boston Beer Co. said it projects earnings per share for fiscal 2021 will be somewhere between a loss of $1 and a profit of $1.  That’s down dramatically from the company’s previous project of $2 to $6.  “The estimated lower … Continue reading →

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Truly Intros New Margarita-Inspired Flavors

Posted on January 5, 2022 by Joel Whitaker

Truly Margarita Style Hard Seltzer comes in four flasorss — Classic Lime, Strawberry Hibiscus, Watermelon Cucumber and Mango Chili.   They are available nationwide.  Each flavor is made with real ingredients including lime juice concentrate, agave nectar and sea salt, and … Continue reading →

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