Truly Intros New Margarita-Inspired Flavors

Truly Margarita Style Hard Seltzer comes in four flasorss — Classic Lime, Strawberry Hibiscus, Watermelon Cucumber and Mango Chili.   They are available nationwide.  Each flavor is made with real ingredients including lime juice concentrate, agave nectar and sea salt, and is 5.3% ABV, 110 calories, 1g sugar and gluten free.

“With the Truly Margarita styles, we wanted to marry everything drinkers love about hard seltzer with the flavors of a classic margarita,” said Casey O’Neill, Director of Product Development at the Boston Beer Company. “The margarita is such a beloved, iconic cocktail and we’re excited to bring it to life in a fun, new way.”

The margarita is so beloved, in fact, that it’s the number one cocktail featured on menus[1] in bars and restaurants across the country. In just eight months, the Truly product development team tested more than 100 recipes to find the best of both the hard seltzer and margarita worlds, giving drinkers a new way to enjoy refreshing margarita-inspired flavors while imbibing at their favorite establishment or hanging out with friend

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