Southern Glazer’s Launches Underage Drink Initiative

Southern Glazer’s Wine & Spirits established the Youth Alcohol Awareness & Education Foundation, Inc., to fund programs that support underage drinking prevention in partnership with educational institutions and community-based organizations.

The Foundation’s first initiative consists of a partnership with Step Up For Students, a nonprofit organization that helps manage the income-based Florida Tax Credit Scholarship Program.

With the partnership, the Foundation has issued a grant to Step Up for Students to fund the implementation of the Everfi AlcoholEdu for High School online curriculum in 25 public and private high schools throughout Miami-Dade and Broward Counties. Everfi AlcoholEdu for High School is a 1.5 hour, interactive course that includes online activities and teacher-facilitated discussions.

The platform engages students with science-based alcohol education and interactive exercises, providing an individualized experience that changes perceptions, motivates behavior change and supports healthier decisions regarding alcohol.

“We have a long history of promoting the prevention of underage drinking by working with our industry trade partners and customers to reduce teen access to alcohol,” said Wayne Chaplin, CEO of Southern Glazer’s. “This new program, which brings education and awareness directly to high school students, enhances our commitment to this effort and enables us to have an even greater positive impact on this important social issue.”

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