The ginger & lime infused limited-time offering celebrates the brand’s invention of the Original Moscow Mule cocktail in 1941. The new Smirnoff Moscow Mule offers a powerful flavor combination of zesty ginger and tangy lime, and the bottle itself is wrapped with an eye-catching copper color – all of which make up the elements of the iconic Moscow Mule cocktail, said Jay Sethi, Vice President, Smirnoff, Diageo North America.
“With the introduction of Smirnoff Moscow Mule, our goal is to give people an easy, ready-to-mix option to create Moscow Mule cocktails at home, that is also fun and flavorful,” Sethi added. “As the original vodka of the Moscow Mule, we pride ourselves on our cocktail heritage and on being the first to mix up this cocktail in 1941. Now, over 75 years later, we’re excited to announce a new flavor dedicated to this popular drink.”
The Moscow Mule is a timeless cocktail and an important part of Smirnoff ‘s history. As the story goes, there were three people involved in the cocktail’s creation. The first, John G. Martin, was selling his SMIRNOFF vodka at a time when brown spirits were all the rage in America. The second, Jack Morgan, owner of a popular pub in Hollywood, could not convince his patrons to drink ginger beer when many favored ginger ale. And finally, Ozeline Schmidt, whose family owned a struggling copper business, but had a surplus of copper mugs. The trio came together to creatively combine their crafts and revolutionize cocktail culture.