Half of all bev/al drinkers wish there was a healthier alternative for rosé wine. That’s according to a survey by the Harris Poll on Behalf of Boston Beer Co.‘s Truly Spiked & Sparkling.
Truly Spiked, a unit of Boston Beer Co., is unveiling Truly Rosé, a rosy-hued spiked sparkling water inspired by rosé wine with 100 calories and 1g of sugars. Plus, of course, 5% ABV. It also has 100 calories and 1 gram of sugars.
According to Truly’s 2018 survey, roughly one in five (21%) alcohol beverage drinkers and nearly two thirds (64%) of spiked sparkling water/seltzer drinkers say spiked sparkling water/seltzer will be their alcohol beverage of choice this summer.