Three years after Pernod Ricard launched the first app designed to measure alcohol consumption, the Wise Drinking app has been updated to better inform consumers about responsible drinking.
Among its new features, the Wise Drinking app now has an integrated “Tips & Facts” section, which informs consumers on alcohol, helping them to consume more responsibly. Among the many tips: Information on the benefits of alternating alcohol with food and non-alcoholic drinks such as water, along with information on the effects of alcohol on body temperature. A dashboard will help consumers track and learn from their alcohol consumption over a 4-week period, including the number of calories in each drink consumed.
The Wise Drinking app has been downloaded 120,000 times. It’s free and available in 34 languages on iPhone and Android; it is the first and most popular app to allow consumers to monitor their alcohol level by calculating the number of units consumed relative to their weight.
Now, Pernod Ricard has added to the app, introducing the Wise Drinking messenger chatbot.
Directly integrated with Facebook Messenger for easy access, the new chatbot is the perfect companion for consumers to communicate with and ask questions while out on the town. The Wise Drinking chatbot works as a real conversation tool that exchanges with users by asking them questions, providing them advice and/or answering their queries.