William Grant Launches New Range of Premum RTDs

Posted on April 19, 2022 by Joel Whitaker

Batch & Bottle, a new range of premium RTDs from William Grant & Sons, the independent family-owned distiller, has officially launched.

With four premium, pre-batched, ready-to-serve cocktails, Batch & Bottle features some of the world’s most iconic spirits brands and brings bar-ready cocktails directly into the home, effortlessly elevating any hosting occasion. This launch offers customers a delicious and convenient pre-mixed cocktail, perfect for at-home celebrations such as backyard gatherings and simple date nights.

The fourth Batch & Bottle expressions include Monkey Shoulder Lazy Old Fashion, Reyka Rhubard Cosmopolitan, Glenfiddich Scotch Manhattan and Hendrick’s Gin Martini.

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Wolf Spirit Launchers 1st National Campaign for Puncher’s Chance

Posted on April 19, 2022 by Joel Whitaker

 Wolf Spirit announces the first national marketing campaign for Puncher’s Chance Bourbon. Entitled “Take Your Shot,” the program will include the company’s first-ever television ads, as well as digital/social media advertising, on- and off-premise promotions, public relations and sponsorship of the Professional Fighters League (PFL).

“Take Your Shot” will court the growing MMA viewing audience by debuting a gritty television commercial that will air on ESPN during the live broadcast of the Professional Fighters League in Arlington, Texas on Wednesday, April 20.

Created by Ion Marketing Group, Los Angeles, the ad shows athletes putting in the hard work for their shot at fame, a nod to the boxing term “Puncher’s Chance,” denoting that almost anyone is possible of a knockout punch, no matter what the odds. Inspired by two great American traditions – whiskey and fighting for what you believe in – Puncher’s Chance was created for the whiskey curious who appreciate an approachable knockout bourbon with finesse. The “Take Your Shot” ad can be viewed at: https://vimeo.com/699233806/057517ac78

Crafted through a partnership with IJW Whiskey Co. of Louisville, Puncher’s Chance Kentucky Straight Bourbon is a five- and six-year-old blend of fine whiskies, born from a 75 percent corn, 13 percent rye and 12 percent barley mash bill and proprietary yeast. The liquid coming off the all-copper column still is aged in American white oak barrels with a #4 alligator char in traditional wood rickhouses. Clocking in at 90 proof, the final whiskey strikes the nose with aromas of apricot and maple oatmeal.

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Paulaner Moves to Eco-Friendly Packaging

Posted on April 19, 2022 by Joel Whitaker

Effective immediately, all Paulaner 4-pack cans will convert to eco-friendly cardboard, as opposed to plastic wraps. This is part of the company’s greater commitment towards sustainability, which plans to phase out all plastic packaging within the year.

“Traditional beer packaging has contributed to needless excess waste, damaging our environment, and devastating our oceans,” says Steve Hauser, CEO and president of Paulaner USA. “As a company dedicated to using only quality ingredients in our brewing process, it was important for us to extend this impeccable standard in every facet of the company, and that includes everything, including our packaging.”

The transition to cleaner, sustainable packaging goes hand in hand with Paulaner USA’s commitment to the reduction in single-use plastic. Hauser adds, “By reducing plastic wraps and replacing it with eco-friendly cardboard, we are contributing to the betterment of the environment and will continue to learn and explore new ways in which we can help, not hinder, our eco-system.”

In addition to being more sustainable, the new can packaging will also feature bold new images and graphics on moisture resistant cardboard stock. Consumers will begin to see the new packaging designs beginning this Spring for Paulaner Hefe-Weizen, Paulaner Münchner Lager, Paulaner Oktoberfest Bier, Paulaner Pils, Paulaner Grapefruit Radler, Hacker-Pschorr Weissbier, and Hacker-Pschorr Munich Gold.

 

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Dry Land Distillers Raises $1.3 Million in Private Round

Posted on April 19, 2022 by Joel Whitaker

Dry Land Distillers, Longmont, Colo., successfully closed its first Class A private financing round, raising nearly $1.3 million.  Proceeds will be used to increase production capacity 400%.

 

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Stoli Group to Release Limited-Edition Bottle to Support Ukraine

Posted on April 19, 2022 by Joel Whitaker

Stoli Group said it released a limited-edition bottle of  Stoli  Vodka to benefit Ukraine. Proceeds from the bottle will be donated to World Central Kitchen (WCK), a non-profit organization founded by Chef José Andrés that provides fresh, nutritious meals to refugees fleeing Ukraine and those who are staying in cities impacted by the war.

“As Ukrainians continue to suffer unimaginable losses, we are doing our small part to show unequivocal support,” said Damian McKinney, Global CEO, Stoli® Group. “This Stoli® Vodka bottle will not only provide financial resources to Ukraine but is also a symbol of solidarity.”

Drawing from the colors of the Ukrainian national flag, the geometric graphic pattern that adorns Stoli®  Vodka’s Ukraine limited-edition design is inspired by the communities around the world that have come together to support the people of Ukraine. This special limited-edition will be launched globally as one of the key pillars in reaching the goal of raising $1MM for WCK by August 24th – to celebrate Independence Day of Ukraine.

 

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Freeland Spirits Finishes 5-Year Rye in Magdalena Rum Barrels

Posted on April 19, 2022 by Joel Whitaker

Freeland Spirits, Portland, Ore., is launching its first limited release rye whiskey finished in Magdalena Rum barrels. The five-year-old sourced rye was transferred into four Magdalena Guatemalan Rum barrels, where it spent two years in its second maturation. This marks the first time that Freeland has offered one of its limited releases outside of the distillery’s two tasting rooms.

“We’re double-excited about this limited release,” said Freeland Spirits Founder Jill Kuehler. “It’s a great collaboration with Magdalena Rum and it’s our first time making a limited release available outside of our tasting rooms. We’re excited to give
more people the chance to experience of our small
batch releases.”

Master Distiller Molly Troupe says, “It’s like thick caramel syrup drizzled over vanilla ice cream.”

Freeland is releasing 600 bottles of the 56% ABV whiskey in its two tasting rooms in Portland and Lake Oswego, Ore., April 23, and nationally online in 37 states via Tipxy.com on April 22. SRP is $75.

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