Wolf Spirit announces the first national marketing campaign for Puncher’s Chance Bourbon. Entitled “Take Your Shot,” the program will include the company’s first-ever television ads, as well as digital/social media advertising, on- and off-premise promotions, public relations and sponsorship of the Professional Fighters League (PFL).
“Take Your Shot” will court the growing MMA viewing audience by debuting a gritty television commercial that will air on ESPN during the live broadcast of the Professional Fighters League in Arlington, Texas on Wednesday, April 20.
Created by Ion Marketing Group, Los Angeles, the ad shows athletes putting in the hard work for their shot at fame, a nod to the boxing term “Puncher’s Chance,” denoting that almost anyone is possible of a knockout punch, no matter what the odds. Inspired by two great American traditions – whiskey and fighting for what you believe in – Puncher’s Chance was created for the whiskey curious who appreciate an approachable knockout bourbon with finesse. The “Take Your Shot” ad can be viewed at: https://vimeo.com/699233806/057517ac78
Crafted through a partnership with IJW Whiskey Co. of Louisville, Puncher’s Chance Kentucky Straight Bourbon is a five- and six-year-old blend of fine whiskies, born from a 75 percent corn, 13 percent rye and 12 percent barley mash bill and proprietary yeast. The liquid coming off the all-copper column still is aged in American white oak barrels with a #4 alligator char in traditional wood rickhouses. Clocking in at 90 proof, the final whiskey strikes the nose with aromas of apricot and maple oatmeal.