Schumer Calls on USDA to Collect Data on Grape Vineyards in New York

The Agriculture Department’s decision to stop collecting data on grape production vineyards in New York put the Rochester-Finger Lakes region could derail what keeps New York’s industry competitive with California, Washington State and the world, Senate Majority Leader Charles Schumer said.

In a letter to Agriculture Secretary Tom Vilsack, Schumer  called on USDA to first, re-include New York in USDA’s annual grape production statistics report, and second, resume the 5-year comprehensive Vineyard and Orchard Acreage Survey.

Since USDA produced its last five-year report in 2011, Schumer noted, the number of New York licensed wineries has increased 65% from 285 to 471, while juice grape production has decreased and two new American Viticultural Areas (AVA) were added in New York, all underscoring how the currently available data no longer accurately reflects New York’s current industry conditions, Schumer wrote, adding;

“Simply put, the New York grape and wine industry’s continued growth and security requires annual and five-year USDA surveys to obtain the detailed statistics and information necessary to answer even the most basic questions as recently cited by Cornell such as: “How big was the 2020 grape crop in New York? How much did the spring frost lower yields in 2020 in the Finger Lakes? How many acres of Concord or Riesling are in production? How has this changed over the past five years?”

Data is now lacking on everything from the amount of new bearing acreage, non-bearing acreage, and types of grape varieties grown to tonnage, average price, and data by growing region, Schumer said. Producers need this information to make investment decisions such as whether to acquire more vineyards, and decide which varieties to plant or remove and from which acres.

Farm equipment and supply chain producers rely on it to forecast sales or identify sites for processing plants. Industry associations like the New York Wine & Grape Foundation require it to formulate marketing and sales, or export activities, monitor and capture production trends, research priorities to foster industry growth, and secure governmental assistance to identify and eliminate new threats to production.

“For example, New York’s world-renown Finger Lakes Wine region is bracing to prevent a catastrophic decimation of its vineyards by the invasive Spotted Lanternfly which was first detected in Pennsylvania and has destroyed grape crops across Pennsylvania, Virginia, and the mid-Atlantic. If left unchecked, the Spotted Lanternfly, which has now been detected in several Finger Lakes region counties, can potentially wreak havoc on New York’s grape regions,” Schumer added.

Schumer noted that USDA continues to collect and produce this grape data on California and Washington State for the benefit of those regions, while “New York is disadvantaged and needs parity to remain competitive with other US grape growing regions.

“After all, New York’s grape industry is nationally significant. New York’s wine and grape industry directly creates 71,950 jobs, generating $2.79 billion in wages and $6.65 billion in direct economic impact that attracts 4.71 million tourist visits who yield $1.8 billion in tourism expenditures. By only surveying California and Washington, there is no data coverage of grape production in any eastern state. Excluding New York State also results in about half of the nation’s Concord and Niagara juice grape production not represented in national statistics.

USDA now produces this data on other New York crops with comparable or lower acreage and value than New York’s grapes such as snap beans (31,000 acres $38 million), sweet corn (28,000 acres $40 million), potatoes (14,000 acres, $47 million) and tart cherries (1,600 acres, $0.7 million).

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Clos du Bois in Wind-Down

E&J Gallo has halted winemaking and tasting room operations at the Clos du Bois winery it purchased from Constellation Brands and has laid off over 30 workers at the Geyserville facility.

Employees were told that sales plunged to $1.8 million from $4.5 million.  Lon Gallagher, director of trade, media and community relations, said “market dynamics over the last two years” have changed.  “We are transitioning the bulk of our production from the Clos du Bois winery to our other wineries in Sonoma County,” Gallagher wrote. “We will maintain some operations at Clos du Bois moving forward, but the current staffing levels are not needed for future production.”

Kevin McDonald, a Clos du Bois senior laboratory technician, told the Press-Democrat the winery didn’t have any wine in the cellar because the vineyards the winery contracted with hadn’t delivered any grapes to the facility for some time.  He speculated that might be because of smoke taint.

Laid-off employees are being allowed to apply for other Gallo positions as well as being given support through a number of employment services.

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On-Premise ‘Roaring Back to Life:’ Nielsen CGA

On-Premise velocity in outlets currently open is up 225% for the week ended May 1 from the like year-earlier week, Nielsen CGA reports.  Across all states, value velocity remains strongly positive compared to last year, up +4% vs the same week in 2019. 100% of states have Restaurants open indoors and 98% of states have Bars open indoors, with some capacity measures in place.

Average outlet dollar sales (velocity) are flat (0%) in the latest week across the average U.S. outlet

The country is by and large completely ‘open’ again and research shows that there aren’t any states left where you cannot make an indoor On Premise visit of some kind.  On Premise velocity in outlets currently trading remains strongly positive compared to the same time last year in the week to May 1, 2021.

“The channel continues to roar back to life in the U.S and it’s encouraging to see the market is in velocity growth again versus the same week in 2019,” said Matthew Crompton, CGA’s client solutions director-Americas.

“With all states now offering indoor On-Premise visits, we expect to be able to report further positive news moving forward, and coupled with approaching events and occasions, such as Mother’s Day, consumers want to get back to celebrating as they used to in the On Premise. As we see shifts in operations of beverage suppliers from planning stage to execution, understanding the true intricacies of tracking performance by channel and by region has never been more important.”

 

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BeerBoard’s Open Rate Steady, But Volume, Rate of Sale Eased

For the sixth consecutive period, Open Rate (locations open and pouring beer) held firm at 92%, BeerBoard said. It has been clocking in at least 90% since late January.

Nationally, Average Number of Taps held firm at 18 handles per location for the fifth straight period. Five of the states tracked had their count unchanged, while four dropped one handle each. Minnesota was the only state to add to their total – moving from 20 to 21 handles per location.

Coming off a one-period increase, Volume saw a sizable decline, falling -12.1% on the weekend. It was the biggest fall since early February, when Volume dropped -9.9%. Each of the 10 states tracked saw a fall, led by South Carolina (-20.6%), Georgia (-19.5%) and Tennessee (-19.3%). Florida (-15.6%) and Texas (-10.6%) were also down double-digits on the weekend.

Similarly to Volume, Rate of Sale took a hit, falling -11.7%, while each of the states tracked saw negative return for the weekend. South Carolina (-16.4%), Georgia (-14.8%), Florida (-13.1%) and Tennessee (-13.0%) realized the largest declines.

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Champagne Beau Joie Sponsors Vegas Golden Nights

Vegas Golden Knights secured Beau Joie Champagne as the team’s official champagne through the 2022 season.

To commemorate the partnership and celebrate the only team  to get into the playoffs every year in their existence, the brand has introduced a limited-edition zero-dosage Beau Joie Champagne in a distinctive and eye-catching Gold bottle (to match the team’s uniforms).

“Not only do the Vegas Golden Knights perform on the ice, the team is part of the fabric of Las Vegas and aligns perfectly with our local roots and shared vision to deliver a unique brand experience,” says Jon Deitelbaum, president/CEO of Las Vegas-based Toast Spirits, the brand owner and marketer of Beau Joie Champagne. “Our new Vegas Golden Knights Gold Special-Edition bottle is a perfect way to celebrate the team’s success!”

While the Vegas Golden Knights have been victorious in competition this season, Beau Joie has also posted success, doubling sales in the last year.

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Who & What —

MOVING:  Luxco, from a downtown St. Louis office at 1000, to 540 Maryville Centre Drive.  The move is being described by the St. Louis Business Journal as a blow to an area that is seeing its vacancy rate rise.

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