What We’re Reading —

George Washington’s Distillery in Mount Vernon Hosts Special Distilling Project

For the first time ever, farming experts from around the world gathered at George Washington’s Distillery and ran a large scale production of rye whiskey using heirloom grains. It was done using historical distilling methods. (WTOP)

The Vault: The historic 1996 fire at Heaven Hill Distillery

It would go down in history as the one of the worst distillery fires on record, ultimately eliminating 2% of the world’s whiskey overnight.  (WHAS)

Posted in Uncategorized | Tagged , | Comments Off on What We’re Reading —

New Belgium Collaborates with Four Rose for Oakspire Bourbon Barrel Ale

Seeking to up the ante with innovation and world-class bourbon flavors, New Belgium Brewing collaborated with Four Roses Bourbon, known for its smooth, fruit forward and slightly spicy bourbons, to invent a brewing process that would represent the absolute best of both beverages.

The process of brewing Oakspire is truly a brewer’s take on distilling, turning bourbon-soaked oak char into a unique and delicious beer,” said Astrid Moresco, specialty brand manager at New Belgium Brewing.

How exactly are those signature flavors extracted? To start, over the course of a year, Four Roses collects charred oak chips from inside their bourbon barrels as they are emptied. These oak chips contain caramelized wood sugars, which add notes of brown sugar, caramel, and toffee, and add color to the whiskey while it ages.

Next, a barrel maker in Minnesota toasts a custom blend of oak spirals which are then soaked in Four Roses’ bourbon. Meanwhile, New Belgium’s world-class brewing engineers construct a series of custom, stainless steel vessels to hold the charred oak and wood spirals. New Belgium’s high-rye base ale then circulates through the vessels during maturation, infusing the flavor from the charred oak and bourbon-soaked spirals, resulting in a stunning, one-of-a-kind bourbon ale with a cult following.

Posted in New Products | Tagged , | Comments Off on New Belgium Collaborates with Four Rose for Oakspire Bourbon Barrel Ale

On-Premise Dips Slightly in Week: CGA

While CGA’s latest sales data reveals On Premise velocity in outlets currently trading is 46% higher than the same time last year in the week to October 30 and up 21% against the equivalent week in 2019, CGA noted that the channel has experienced slight single figure declines over the last two weeks. “We can see that the exact same dip came in 2020 and 2019 too showing that the market appears to have hit the ‘new normal’ stage perhaps a bit earlier than we all expected,” CGA said.

Only Texas experienced growth (+2%) in the previous week, before trends of 8 in the week to October 30 It is the best performing key state vs 2019 (+32%), CGA said.

After a flat week to October 23, negative trends in Orlando (-10%) and Miami (-2%), as well as the rest of Florida (-2%) result in slightly negative trends in Florida for the most recent week (-3%).

Driven by trends in Chicago (-14%), Illinois has seen a drop of (-10%) in the most recent week. Despite this, it continues to perform well vs 2019 (+8%) and is +108% up on 2020 velocity due to the increasing Covid restrictions at the time.

Overall trends for California over the latest weeks has been slightly negative, with (-2%) in the week to October 23 followed by (-6%) in the latest week.

 

Posted in Sales | Tagged | Comments Off on On-Premise Dips Slightly in Week: CGA

Uruguay’s Great Wines Looking for U.S. Distributors

Uruguay’s wine producers produce exceptional wines, wine writer Amanda Barnes says.  And they are looking for U.S. distributors.  Listen to my interview here, and read the notes below.

Uruguay is a nation of small family vineyards, more that 600 in all that produces some exceptional wines, Amanda Barnes, author of South American Wine Guide,  told me.  It’s also a nation that values democracy in a way that is unique in South America and deserves the support of Americans.  And its small producers are looking for distributors in the U.S.

She’s in Washington, New York and Dallas the week of Nov 8 to speak at tastings of wines from Uruguay.

The nation has two principal wine regions.  Tannat, one of the most tannic of wines, is the champion wine grape of Uruguay.  Because Uruguayan producers have been producing wine for so long, they’ve learned how to “tame it.”  The cool thing about Tannats is that some wine produced from the grape really should be aged.  But there’s also some that can be enjoyed by consumers within a year.

There are also many other varietals, including some familiar to fans of California wines.

Amanda Barnes is originally from the United Kingdom but now lives in Buenos Aires.  The book, which is an in-depth guide to not only wines from Argentina and Chile, which get written about all the time, but also lesser-known regions in other countries, is the result of 10 years of living in South America plus two years of actually writing the book.  She says she’s seen enormous changes in South American wines in the last 10 years

Barnes’s wine education started at the family dinner table.  Her interest in travel was also nurtured at home in the UK.  With an American mother, they traveled to the U.S. each year to visit their American family and vacationed all over Europe.

In 2009, she made three crucial decisions.  First, after working for newspapers from age 15, she decided she wanted to focus on food and travel writing.  Second, she said, she didn’t think one could seriously write about food without understanding wine. Third, she decided to take a one-year sabbatical, go to South America to freelance and learn about wine.  “Wine has everything,” she says.  “Culture, gastronomy, geography.  I’ve never had to go beyond it.”

Posted in What We're Reading, Wine | Tagged , , | Comments Off on Uruguay’s Great Wines Looking for U.S. Distributors

Who & What —

Dant Crossing and Log Still Distillery promote Mary Margo Lankford to executive vice president managing Dant Crossing’s operations, spirits distribution, and more, overseeing the hospitality, marketing, and sales departments. Lankford has been with Dant Crossing and Log Still Distillery since 2019, formerly serving as the chief strategy and brand officer. During her tenure, Log Still’s spirits sales were nearly double what they had projected for 2021. Additionally, Dant Crossing has drawn 25,000-plus visitors since May, and more than 2,000 guests have stayed in Dant Crossing’s on-site accommodations.

 

Posted in Who and What | Tagged , | Comments Off on Who & What —

Bud Light Appeals to Texans With Special Can

The Bud Light Texas Pack pays tribute to the state, its people and their larger-than-life Texas pride with custom cans that feature the state’s signature Lone Star front and center. The new pack is an exclusive Texas offering that will be available to all Texans (21+) as of today.

To showcase the wide range of Texas pride and extend an exclusive offer to their fellow Texans (21+), Bud Light has tapped well-known locals and fans of Bud Light, including Dak Prescott, Brandin Cooks and Mike Evans to show off the Bud Light-Texas pride.

For the month of November, Texans can enjoy $5 off their Drizly order when purchasing the Texas Pack for the first time. To redeem the offer fans can enter the code “BUDLIGHT” before purchasing.

Posted in Packaging | Tagged , | Comments Off on Bud Light Appeals to Texans With Special Can