Pendleton Whisky Raised $112,000 for Bob Woodruff Foundation in Under a Year

Posted on November 8, 2021 by Joel Whitaker

That’s from sales of its Military Appreciation Bottle.  The Bob Woodruff Foundation (BWF), founded by reporter Bob Woodruff after being treated at Walter Reed National Military Medical Center for wounds he sustained from a roadside bomb while covering U.S. troops in Iraq.

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Shiner Beer Intros ‘Cocktail-Inspired’ Seltzers

Posted on November 8, 2021 by Joel Whitaker

Shiner Tall Tales is a collection of “cocktail-inspired” seltzers, each a riff on a Texas classic: Watermelon Margarita, Mexican Martini, Ruby Red Paloma and Texas Mule, and features a tongue-in-cheek “tall tale” origin story on the back of the can.

The Watermelon Margarita combines juicy watermelon with tart lime for a sweet spin on
a traditional favorite, while Shiner’s Texan Mule mixes a burst of lime with a zip of zesty
ginger. The Mexican Martini is a lime and agave cocktail is topped off with just a hint of
brine for a sweet and slightly salty treat. Another Texan favorite, the Ruby Red Paloma
takes the bold grapefruit flavor that the Rio Grande Valley is known for and adds a kick of
lime.

“With the launch of Tall ‘Tails, Shiner is sharing the lore of Texan culture far and wide.
These unique cocktail-inspired cans are best when enjoyed in the company of good
friends while telling (or creating) tall tales of your own,” shares Matt Pechman, Spoetzl
Brewing’s Head of Marketing.

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Bowmore Collaborates with Aston Martin, Intros Bowmore Masters’ Selection

Posted on November 8, 2021 by Joel Whitaker

Bowmore Masters Selection will be available in the U.S. beginning in January.  SRP: $400.  (51.8% ABV, 103.6 proof)

This whisky also marks the first time Bowmore has adopted the “Golden Ratio” principle – the mathematical ratio found in nature that creates aesthetically pleasing compositions – which sits at the heart of the design of every Aston Martin. Taking inspiration from an engineered approach, Bowmore Masters’ Selection incorporates the divine proportion of 61.8% formed from a base of 21 year old Bowmore matured in first fill Pedro Ximenez and Oloroso sherry casks. The remaining parts are made up of exact ratios of each other, in line with the Golden Ratio theory, and include exceptionally aged Bowmore matured for over 35 years.

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No Bubbles Funny Water Debuts, Seeks Distributors

Posted on November 8, 2021 by Joel Whitaker

PJ Loughran and Jake Vogel introduce Funny Water, a “naturally flavored still water with no bubbles, 3.75% ABV, 80 calories.  Funny Water is seeking distributors.

“If you’re not a fan of bubbles and the bloat that often comes with carbonation, wine was essentially the entry point for non-carbonated drinks at 14% ABV.  We saw a unique opportunity to create a lower alcohol entry point for a very widely underserved consumer, said Loughran, a veteran of the music festival industry.

It’s available in 12-ounce variety packs featuring Watermelon, Citrus and Cucumber Mint.  It’s described as similar to a spa water with alcohol.

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SIMI Winery Partners with Reese Witherspoon’s Book Club

Posted on November 8, 2021 by Joel Whitaker

Simi Winery, one of the original pioneers of Sonoma County, announced a novel partnership with Reese’s Book Club (RBC), the online book club founded by Hello Sunshine founder Reese Witherspoon. Together, these brands will spotlight diverse female narratives and deepen connections within the community by offering book club members, wine drinkers and lovers of literature more ways to engage with stories and each other.

They are kicking off the partnership with the Editor’s Collection, a limited-edition holiday box set of two SIMI wines, beautifully packaged and labeled, along with a personal note from Reese.

“We are thrilled to kick off SIMI Winery’s partnership with Reese’s Book Club. These brands are united by two inspiring female leaders — Isabelle Simi and Reese Witherspoon — who carved their own paths and, through sheer grit and determination, shared their passions with the world,” said Mallika Monteiro, EVP, chief growth, strategy and digital officer, Constellation Brands, the parent company of SIMI Winery. “Together, these female-led brands will spotlight diverse narratives and deepen connections within the community by offering readers and drinkers more ways to engage with these stories and each other. The Editor’s Collection was inspired by the quality and thoughtful craftsmanship behind both of our brands, and this is just the start of much more to come.”

Available for a limited time only, the Editor’s Collection will feature Sonoma County Chardonnay and Cabernet Sauvignon. Each box retails for $55 for a two-pack and $135 for a six-pack.

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Penna. Gov. Signs Bill Giving Eateries Seating Flexibility

Posted on November 7, 2021 by Joel Whitaker

Pennsylvania Gov. Tom Wolf signed into law a bill extending flexibility for certain licensees, including restaurants by allowing them to extend the area in which they are licensed to serve alcohol to include a seating area within 1,000 feet of their main location, gives the PLCB the ability to issue eligible licensees unlimited off-premise catering permits and an additional year of safekeeping, and allows a licensee that closes permanently to sell their liquor and wine to another licensee.

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