Simi Winery, one of the original pioneers of Sonoma County, announced a novel partnership with Reese’s Book Club (RBC), the online book club founded by Hello Sunshine founder Reese Witherspoon. Together, these brands will spotlight diverse female narratives and deepen connections within the community by offering book club members, wine drinkers and lovers of literature more ways to engage with stories and each other.
They are kicking off the partnership with the Editor’s Collection, a limited-edition holiday box set of two SIMI wines, beautifully packaged and labeled, along with a personal note from Reese.
“We are thrilled to kick off SIMI Winery’s partnership with Reese’s Book Club. These brands are united by two inspiring female leaders — Isabelle Simi and Reese Witherspoon — who carved their own paths and, through sheer grit and determination, shared their passions with the world,” said Mallika Monteiro, EVP, chief growth, strategy and digital officer, Constellation Brands, the parent company of SIMI Winery. “Together, these female-led brands will spotlight diverse narratives and deepen connections within the community by offering readers and drinkers more ways to engage with these stories and each other. The Editor’s Collection was inspired by the quality and thoughtful craftsmanship behind both of our brands, and this is just the start of much more to come.”
Available for a limited time only, the Editor’s Collection will feature Sonoma County Chardonnay and Cabernet Sauvignon. Each box retails for $55 for a two-pack and $135 for a six-pack.