LS Cream Liqueur Expands Its National Footprint and Rebrands on Heels of Major Growth

LS Cream Liqueur, the first Black-owned cream liqueur, announces expansion of its national footprint, and an official rebrand that is rolling out on shelves across the country.

The rebranded packaging will start becoming available in additional states including Connecticut, Georgia, Missouri, Massachusetts, Michigan and Washington, D.C, It also is  available online via ReserveBar, making the spirit accessible to consumers in nearly all 50 states.

The bottle highlights elements of the Haitian flag, including the Haitian coat of arms and the triumphant palm, a symbolic representation of independence, and a nod to traditional Haitian cremas.

LS Cream Liqueur was inspired by one of the most iconic beverages from Haiti known as “cremas,” which are enjoyed at Haitian family gatherings and moments of celebration. As it was impossible to find a shelf-stable version of cremas in stores, Stevens Charles and his wife Myriam Jean-Baptiste decided to launch their own cream liqueur that encapsulates the flavors of their family cremas recipe but presents it as a premium, shelf-stable liqueur and making it accessible to celebrate everyday moments.

 

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Hahn Family Intros New Tier

Hahn Family Wines introduces a new tier with Arroyo Seco appellated wines  named, Hahn Appellation Series.

Arroyo Seco, one of Monterey County’s “hidden gem” AVA’s, is nestled on the western edge of the Salinas Valley between rich farmlands and the higher reaches of the Santa Lucia Mountains.

Sourced from certified sustainable estate vineyards, Ste. Nicolaus and Ste. Philippe, Hahn Appellation Series includes Pinot Noir, Chardonnay, and Grenache Syrah Mourvédre (GSM) priced $18.99-$19.99/750ml.

The contemporary package design is replete with copper capsule, and elegant label featuring copper foil accents and founder Nicky Hahn’s signature.

“We are pleased to expand Hahn Family Wines portfolio with this contemporary tier of wines,” says Thomas Duhameau, president, Hahn Family Wines. “Hahn Appellation Series wines are squarely positioned to capitalize on strong ultra-premium sales trends by meeting the flavor profile preferences and high-quality expectations of consumers in this price segment. The striking, modern screw cap package stands out on the shelf and convey both sophistication and authenticity.”

 

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Concha y Toro Profit Jumped 15% in Quarter

Viña Concha y Toro managed to close the third quarter with a year-on-year increase in profit of 15.4% to $30,316 million, supported by a better product mix, increases in the domestic market and income from the real estate area. In this way, it accumulated a profit of $68,062 million in the first nine months of the year, showing a year-on-year increase of 23%.

This scenario was observed despite the 2.9% drop in revenues between July and September, which were the result of lower sales in export markets and the US, in the context of the previously mentioned global logistics scenario that impacted volumes shipped.

On the contrary, the domestic market showed sales increases in value of 25.1%, reflecting a higher average price of wine and strong sales in the Beer and Spirits category, while Argentina registered an increase of 36.8%.

The higher average price in all markets reflects the continued focus on premiumization of the mix, which was driven this quarter by the Invest brands. Among these, the growth in value of Diablo (+100%), Marques de Casa Concha (+30.7%), Trivento Golden (+126%) and Don Melchor (+55.9%) stand out.

The sales mix improved with the Principal and Invest categories, together representing 48% of sales in value, compared to 45% in 3Q20.

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Wine Group Invests in, Will Distribute MPL’s Ready-to-Drink Wines

Wine Group (“TWG”) said it has entered a strategic partnership with MPL Brands NV (“MPL”), owner of Rancho La Gloria, the largest brand in the wine-based ready-to-drink beverage category. Terms weren’t disclosed.

The exclusive deal includes the rights to represent Rancho La Gloria agave-based wine products in the U.S. Wine Group will assume sales of Rancho La Gloria to grow its reach with new customers while bolstering access to products with existing customers. As part of the transaction, The Wine Group has made a minority investment in MPL Brands NV and will become the company’s sales and production partner, enabling future product innovation to rapidly grow at scale.

With this announcement, The Wine Group immediately diversifies its portfolio while gaining a leadership position in the rapidly growing “4th category,” that encompasses ready-to-drink brands. The Wine Group will streamline sales and production of Rancho La Gloria. Sales of Rancho La Gloria products are fast approaching 2 million cases in 2021 and are growing at over 80% annually[3].

While TWG leverages its scale in sales and operations to bring MPL products to more consumers, the MPL team will focus on the company’s deep innovation pipeline, doubling down on product development in the RTD category as well as in wine and spirits. With this announcement, consumers can expect access to exciting new products, including cutting-edge flavors and formats.

“Since inception we have been a pioneer in the RTD category with our award-winning Rancho La Gloria, consistently demonstrating our strength as innovative brand builders,” said Michael Patane, founder/CEO of MPL Brands. “This partnership with the Wine Group allows us to accelerate the momentum we have achieved with Rancho La Gloria and strengthens our production capabilities, keeping pace with our growing consumer demand.”

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What We’re Reading —

UC Davis Specialist Anita Oberholster Says Marijuana Odor Effect on Wine Grapes Should Be Studied

Concern that the pungent smell of marijuana grown on fields adjacent to vineyards might be absorbed and taint the wine made from them “isn’t based on total nonsense,” Obserholster say.  Oberholster said the introduction of cannabis among established grape farms could possibly affect people’s livelihoods. California’s grape and wine industry is a $31.9 billion industry with 637,000 acres of wine grapes planted.

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Barrel Craft Spirits Releases $250 Luxury Edition

Barrell Craft Spirits has released its BCS Gray Label Whiskey, a limited-edition luxury bottling featuring 24-year Canadian Whiskey Barrels, a portion of which were finished in Oloroso Sherry barrels and Armagnac casks. The expression was bottled and finished at cask strength at 121.64 proof (60.82% ABV). SRP is $249.99

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