Lawson’s Finest Offers Brew with Comet Hops

Posted on February 17, 2022 by Joel Whitaker

Lawson’s Finest Liquids is debuting a new addition to its lineup of specialty beers – Super Session #3 with Comet hops. The single-hopped IPA is part of Lawson’s Finest Liquids longstanding Super Session series featuring a wide array of unique flavors. Super Session #3 will be available throughout spring in the brewery’s nine-state distribution area (VT, CT, MA, ME, NH, NJ, NY, PA, RI).

Super Session #3, Comet features zesty Comet hops with hints of grapefruit and tangerine backed by unique grassy, herbal elements. The beer has a 4.8% ABV for a light, refreshing and approachable beer to kick off the spring season.

“Our Super Session IPA series is delightfully flavorful and quaffable. The series features a wide variety of flavors and Super Session #3 brings a unique wild American hop character to the party,” said Sean Lawson, CEO and Founding Brewer of Lawson’s Finest Liquids. “Super Session #3 has a flavorful citrus taste that finishes with a soft mouthfeel and notes of lemongrass, black currant, apricot and pineapple.”

Super Session #3 is now available in 4-packs (16 oz. cans) and 12-packs (12 oz. cans).

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Oregon Adds 36 Liquor Stores Over Six Years

Posted on February 17, 2022 by Joel Whitaker

Oregon Liquor & Cannabis Commission has been expanding the number of liquor stores in Canada for six years.

During the six-year expansion, 36 additional liquor stores have opened across Oregon, bringing the total to 281 stores. In that same period, for all stores, the average sales per liquor store improved to $2.9 million from $2.3 million, a more than 25% increase (4.3% annualized.)

To date, the stores added during retail expansion have generated more than $287 million in revenue, producing about $109 million in funding for state programs, and created more than 165 new jobs. The OLCC previously reported that Oregon’s liquor stores sales set a new high of $813 million in 2021.

The sales of distilled spirits by liquor stores is projected to generate $631 million dollars (2021-23 budget) distributed to state, county, and city services for education, health, public safety and other public services.

“Our partnerships and contracts with all these private businesses that sell distilled spirits, are the key ingredient to us being able to meet demand and providing access to local and world class products,” said Steve Marks, OLCC Executive Director. “OLCC’s successful work to tie store expansion to population growth is mission driven. The agency strives to balance sustained consumer satisfaction and the prosperity of the hospitality industry, with public safety and considerations along with our fiscal responsibility for ensuring predictable and stable revenue growth for state and local public services.”

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Tanduay Opens Bar at Minnesota Timberwolves’ Target Center

Posted on February 17, 2022 by Joel Whitaker

Tanduay, the Philippine rum maker, recently opened a bar at the Minnesota Timberwolves’ Target Center. Called the Tanduay City View Lounge, the bar is a result of the partnership that the World’s No. 1 Rum brand inked with the team in 2021.

Earlier, Tanduay and the Timberwolves released Tanduay rum bottles with branded packaging in Minnesota. The iconic Philippine rum brand also has TV-visible courtside rotation LED and basket pad LED signages, pole pads, and arena signages at Target Center.

Tanduay’s partnership with the Timberwolves and other teams of the National Basketball Association (NBA) is part of its international expansion plan, making the brand more visible to the millions of viewers of the NBA games. It is currently in partnership with five of the league’s teams.

The rum brand has entered several U.S. states, including Arizona, California, Florida, Hawaii, Illinois, Michigan, Minnesota, Nevada, New Jersey, New York, Tennessee, and Wisconsin, and the territory of Guam. Tanduay products are also sold in China, Singapore, the United Arab Emirates, Belgium, the Netherlands, Luxembourg, and Germany.

 

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Guinness Offers 20 $50,000 Prizes in Toast Contest

Posted on February 17, 2022 by Joel Whitaker

To help jumpstart St. Patrick’s Day celebrations, Guinness (Diageo) is giving out $50,000 in cash prizes to 20 different winners – that’s $1 million in total – through its Great Reunion Toast contest. To enter, all consumers have to do, if over 21, is go to Toast.Guinness.com and upload a 30-second video between now and March 31.

Also:  A new Guinness TV commercial that will air through March brings to life the spirit and joy of this particular moment. In the ad, friends (both old and new), bartenders, and staff steadily come to the pub and join together to belt out a classic song as they reconnect and get back to the fun of St. Patrick’s Day. The spot ends with the message, “All Together Now…Happy St. Patrick’s Day!”

The brewer will also be showing up in other ways in cities and towns across America, from involvement in 75+ parades – especially as an official sponsor of Chicago’s parade and river dyeing – to celebrations in bars, restaurants and homes coast to coast.

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Hennessy Invites Fans to Experience NBA All-Star 2022 Festivities

Posted on February 17, 2022 by Joel Whitaker

Hennessy, the Official Spirit of the NBA, WNBA and G League, is inviting consumers to take part in the NBA All-Star 2022 festivities through its immersive Digital House of Moves – a first-of-its-kind digital experience that is the latest embodiment of Hennessy’s Make Moves That Start Movements programming.

This activation will bring the action and events of NBA All-Star 2022 to fans across the nation, creating a unique digital universe that reaches wider audiences and allows them to interact from the comfort and safety of their homes.

Honoring Hennessy’s longstanding commitment to music, the arts, culture and community, the Digital House of Moves will be broken up into three carefully curated floors, each hosting unique immersive experiences:

  • Main Floor: Features a state-of-the-art hologram performance of Gunna’s latest single, pushin’ P, marking his first holographic performance featuring music from his latest album DS4EVER – which went #1 on the Billboard Top 200 albums charts upon release.
  • Lower Level: Showcases digital art installations by featured artists such as Victor Solomon, star of Hennessy’s Make Moves That Start Movements campaign and designer of the new Kobe Bryant Trophy, Awarded to the Kia NBA All-Star Game MVP. Additional collaborating artists across both the fine and cultural art worlds include contemporary artist Felipe Pantone, basketball documentarist Kevin Couliau and streetwear icon Daömey.
  • Top Level: Hosts a virtual bar, where consumers can see cocktail creations and find recipes for Hennessy’s NBA-themed cocktails to make and enjoy during NBA All-Star events.

Visitors to Hennessy’s Digital House of Moves can also win exclusive prizes, including an autographed Russell Westbrook jersey.

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Michelob Ultra Promos NBA All-Star

Posted on February 17, 2022 by Joel Whitaker

Michelob Ultra, official beer partner of the NBA, launched an NBA All-Star 2022 promotion featuring some of the 1990s legendary players, personalities and artists.

To encourage people to ‘Enjoy It Like It’s 1993’ – the year NBA JAM came to the masses – the superior light beer is on the ready to take fans on a joyful journey through the ’90s:

  • NBA JAM-inspired, limited-edition cans featuring iconic catch phrases and images from the game will be available only in select local bars around Cleveland, Rocket Mortgage FieldHouse and Boom Shaka Laka’s during NBA All-Star 2022.
  • By tweeting a selfie to @MichelobULTRA using #ULTRAJAM, fan photos will be transformed into their own individual 16-bit avatar inspired by the game itself.
  • Fans can head to EnjoyItLikeIts1993.com, an epic 90’s designed website, to score merch from the NBA Jam ‘Time Capsule Collection’ and ultra-limited premium items that will be dropping throughout NBA All-Star 2022, including limited custom NBA JAM x ULTRA arcade consoles.
  • Michelob ULTRA has partnered with original NBA JAM characters and NBA legends Clyde Drexler, Dikembe Mutombo, Dominique Wilkins and James Worthy to remind us of the joy that NBA JAM brings, because ‘It’s Only Worth It If You Enjoy It.’

“No video game displayed the joy of basketball quite like NBA JAM, from its iconic catchphrases to 2-on-2 gameplay or flaming balls; as a brand that champions the joy of the NBA, it made perfect sense for us to team up with this iconic franchise during NBA All-Star that celebrates the history of the NBA,” said Ricardo Marques, Vice President of Marketing, Michelob ULTRA.

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