Baileys Deliciously Light Partners with Artist

Posted on February 17, 2022 by Joel Whitaker

Baileys Deliciously Light Liqueur is partnering with contemporary artist, Baron Von Fancy, known for pushing the boundaries of design using expressive lettering, vivid colors and unexpected materials.

“Each day is a new opportunity to focus on ourselves and appreciate the light moments in life,” says Baron Von Fancy. “I’m excited to partner with Baileys Deliciously Light to help encourage more people to seek out the moments that unwittingly enhance our daily rituals – and sometimes the best way is with a Baileys Deliciously Light iced coffee break.”

To help inspire more of these moments, you can now enjoy a special message from Baron Von Fancy, either by admiring a work of art in your city or by sipping on a cocktail at home with friends and family:

  • “Light Note” Sweepstakes: Consumers can vote for their city for a chance to win an original, one-of-a-kind, large-scale mural, designed by Baron Von Fancy. The city that receives the most votes wins! Votes can be casted at deliciouslylight.baileys.com through March 31, 2022. Rules and restrictions apply.
  • Cold Weather, Colder Brew: Want to bring Baron Von Fancy’s artwork into your home? You’re in luck! In partnership with Cocktail Courier, Baileys Deliciously Light is offering a custom cocktail kit suited for year-round iced coffee aficionados (you know who you are!). The “Always Light, Always Right” Cocktail Kit includes an iced coffee tumbler, milk frother and beverage sleeve – all of which are adorned with custom Baron Von Fancy artwork. The complete cocktail kit is available to purchase at CocktailCourier.com.

“As we continue to ease into this year, Baileys Deliciously Light is delighted to help kick things off,” says Stacey Cunningham, Director of Baileys & Liqueurs, Diageo North America. “We hope this collaboration helps foster a lightness of spirit in more ways than one, and we’re sure that Baron Von Fancy’s messages will act as the perfect reminder to continue to enjoy those light moments in life!”

Launched in February 2021, Baileys Deliciously Light is the brand’s lightest indulgence yet. Made with 40% less sugar and 40% less calories than Baileys Original Irish Cream*, it’s currently available wherever fine spirits-based beverages are sold for a suggested retail price of $23.99 for a 750ml bottle.

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Mortlach’s Bespoke Whisky Decanter

Posted on February 17, 2022 by Joel Whitaker

Mortlach Single Malt Scotch Whisky, a nearly 200-year-old brand, partnered with world-renowned designer Luca Nichetto, founder of Nichetto Studio, on SEI, a bespoke whisky decanter that celebrates the boldness and complexity that defines the Mortlach brand.

Pioneered by an engineer and a doctor, whose analytical minds and shared passion for design informed a distinct approach to whisky-making, Mortlach is deeply rooted in thoughtful craftsmanship. SEI by Luca Nichetto is the first product from Mortlach By Design, a program that will partner with some of the world’s best designers on bespoke products that culminate in an extraordinary whisky experience.

SEI, made from hand-blown Murano glass, embodies the bold characteristics that differentiate Mortlach. The decanter is rooted in its hexagonal base, a perfect geometric shape directly inspired by Mortlach’s unique distillation process, known as “The Way,” which features six stills that bring together three distinct streams of liquid to create the whisky’s complex taste. From there, SEI – meaning six in Nichetto’s native Italian – blossoms into an organic form, mysterious and natural, much like the spirit itself: “The Mortlach distillery was pi by two outliers; the Cowies didn’t come from distilling backgrounds and used their design prowess and engineering precision to concept a completely unique approach that has never been replicated,” said Nichetto. “As a creative myself, I am so inspired by others who have made their own way, and feel the SEI decanter reflects this bold, innovative spirit.”

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Splash Beverage Raised $9.2 Million in Offering

Posted on February 17, 2022 by Joel Whitaker

Splash Beverage Group, Inc., a portfolio company of leading beverage brands, announced the closing of its previously announced underwritten public offering of 2.3 million shares of common stock (the “Common Stock”), which included the full exercise of the underwriters’ over-allotment option, at a public offering price of $4.00 per share, for aggregate gross proceeds of approximately $9.2 million, prior to deducting underwriting discounts, commissions, and other offering expenses.

EF Hutton, division of Benchmark Investments, LLC, acted as sole book-running manager for the offering.

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2 Cincinnati Craft Breweries Collaborate to Celebrate Diversity

Posted on February 17, 2022 by Joel Whitaker

Cincinnati-based Rhinegeist Brewery and Esoteric Brewing  announce their collaboration beer, “Harmony!” The brew will be a Red Rye IPA to celebrate Black History Month and Women’s History Month.

The Harmony beer release will also feature a two-part panel discussion hosted by Mortar, a Cincinnati nonprofit that provides resources to entrepreneurs building small businesses in their communities since 2014. Esoteric’s founder was part of MORTAR’s first cohort of entrepreneurs and won the top prize at pitch night.

“We built Esoteric believing the brewery could transform the neighborhood while being diverse and inclusive of those around us,” says Brian Jackson, Esoteric Brewing’s Black co-founder. “With less than 1% of Black representation in the brewing industry, we feel it’s important to break glass ceilings for everyone who’s underrepresented. We hope Harmony will kick off conversations about social change through inclusivity and collaboration.”

The Harmony Beer launches next week at each taproom with The Tapped In Talks: A Harmonious Speaker Series (link to Eventbrite or Facebook). The talks will take place at Esoteric on Feb. 22 from 5:30-7:30 pm, celebrating Black History Month, and at the Rhinegeist taproom on Friday, March 4 from 6-9 pm, celebrating Women’s History Month. One dollar from each pint of Harmony sold will go to Mortar.

“Harmony is a testament to the thread of solidarity and positive growth running through the city that both of our breweries call home,” adds Tracey Ireland, Director of Marketing at Rhinegeist. “We’re really excited to work with Esoteric Brewing on our first truly local

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Who & What —

Posted on February 17, 2022 by Joel Whitaker

Acre Wines, Napa, Calif., names Kent FitzGerald to the role of consulting General Manager and National Sales Manager to this producer of Acre, One Acre, and their latest addition, Old Lodge wines.  He joins from Henry Wine Group, where he was executive vp.

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What We’re Reading —

Posted on February 17, 2022 by Joel Whitaker

Wine Label Color Drives Sales and Communicates Brand Values

Wine consumers do judge a wine by its label—whether they mean to or not. (Wine Industry Advisor)

Why It Might Be Time for Budweiser to Give That Horse and Dog a Rest

Budweiser’s latest Super Bowl commercial didn’t make the top 10 in the USA Today Admeter poll, leading AdWeek to conclude “Repeating a winning formula doesn’t work forever.”  Somehow, given the fact that none of Anheuser-Busch’s six SuperBowl spots made the top 10, we doubt that it was the Clydesdale and dog concept, but rather something more fundamental.  Exactly what, we don’t know.

Researchers address challenges in wine production

Washington State University researchers are studying the fermentation process of wines and ciders to adapt to sudden climate changes affecting grapes. (The Evergreen)

Freezer Cocktails Are the Stress-Free Option We All Deserve Right Now

The minimum ABV that will keep alcohol from turning to ice in a standard home freezer is 30%. Freeze-ahead cocktails are the hot new pandemic-era drink trend, even as many bars and restaurants fill back up. (Wall Street Journal – paywalled)

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