Michelob Ultra, official beer partner of the NBA, launched an NBA All-Star 2022 promotion featuring some of the 1990s legendary players, personalities and artists.
To encourage people to ‘Enjoy It Like It’s 1993’ – the year NBA JAM came to the masses – the superior light beer is on the ready to take fans on a joyful journey through the ’90s:
- NBA JAM-inspired, limited-edition cans featuring iconic catch phrases and images from the game will be available only in select local bars around Cleveland, Rocket Mortgage FieldHouse and Boom Shaka Laka’s during NBA All-Star 2022.
- By tweeting a selfie to @MichelobULTRA using #ULTRAJAM, fan photos will be transformed into their own individual 16-bit avatar inspired by the game itself.
- Fans can head to EnjoyItLikeIts1993.com, an epic 90’s designed website, to score merch from the NBA Jam ‘Time Capsule Collection’ and ultra-limited premium items that will be dropping throughout NBA All-Star 2022, including limited custom NBA JAM x ULTRA arcade consoles.
- Michelob ULTRA has partnered with original NBA JAM characters and NBA legends Clyde Drexler, Dikembe Mutombo, Dominique Wilkins and James Worthy to remind us of the joy that NBA JAM brings, because ‘It’s Only Worth It If You Enjoy It.’
“No video game displayed the joy of basketball quite like NBA JAM, from its iconic catchphrases to 2-on-2 gameplay or flaming balls; as a brand that champions the joy of the NBA, it made perfect sense for us to team up with this iconic franchise during NBA All-Star that celebrates the history of the NBA,” said Ricardo Marques, Vice President of Marketing, Michelob ULTRA.