Tanduay, the Philippine rum maker, recently opened a bar at the Minnesota Timberwolves’ Target Center. Called the Tanduay City View Lounge, the bar is a result of the partnership that the World’s No. 1 Rum brand inked with the team in 2021.
Earlier, Tanduay and the Timberwolves released Tanduay rum bottles with branded packaging in Minnesota. The iconic Philippine rum brand also has TV-visible courtside rotation LED and basket pad LED signages, pole pads, and arena signages at Target Center.
Tanduay’s partnership with the Timberwolves and other teams of the National Basketball Association (NBA) is part of its international expansion plan, making the brand more visible to the millions of viewers of the NBA games. It is currently in partnership with five of the league’s teams.
The rum brand has entered several U.S. states, including Arizona, California, Florida, Hawaii, Illinois, Michigan, Minnesota, Nevada, New Jersey, New York, Tennessee, and Wisconsin, and the territory of Guam. Tanduay products are also sold in China, Singapore, the United Arab Emirates, Belgium, the Netherlands, Luxembourg, and Germany.