Sue McCollum to Leave Major Brands

Sue McCollum, who has been chief executive of Major Brands, the Missouri distributor for a decade, is the last member of the Epsten family to lead the company, which was founded in St. Joseph, Mo., but Joseph “Kewpie” Epsten after Prohibition in 1933.

The company expanded from St. Joe into Kansas City, Missouri, in the 1950’s under Kewpie’s son Bobby Epsten. The Epsten family expanded their business statewide in the late 1980s, adding facilities in St. Louis, Cape Girardeau, Springfield and Columbia. Under Kewpie’s grandson Todd Epsten’s third-generation leadership, the company grew to be the largest distributor in the state.

In 2012, following Todd Epsten’s death, his wife and partner Sue McCollum became Major
Brands’ CEO. McCollum fought a series of high-profile battles to keep the company intact and to retain family ownership, prevailing in several high-stakes legislative and legal challenges that threatened the company’s survival, while outperforming in a dynamic, competitive marketplace.

To stabilize the business, she led the strategic acquisition of two smaller Missouri distributors, Garco Wine Co. and Missouri Beverage Co. in 2014.  As a result of the Missouri Beverage acquisition, McCollum entered a near decade-long partnership with the Wirtz family, which, like the Epstens, has a long history in the wine and spirits distribution industry. In January 2022, Breakthru Beverage Group, in which the Wirtz family has ownership, announced that it would be acquiring Major Brands, with closing to occur in early spring.

The leadership transition will have no impact on day-to-day management or operations. The local Missouri leadership and sales organization are expected to continue.

“It is hard to overstate the impact Sue McCollum has had on Major Brands and the industry,” said Danny Wirtz, Breakthru Beverage Group Vice Chairman and immediate past Chairman of Wine & Spirits Wholesalers of America. “Sue has successfully led Major Brands for more than a decade while also finding creative ways to give back to the community and elevate and empower women in the industry. I know I am not alone when I say her legacy – and that of the Epsten family and Major Brands – will be lasting.”

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What We’re Reading —

The Sweet Spot for Direct Wine Sales

For US wineries, finding the happy medium between direct-to-consumer sales and the three-tier system is paramount.  (Wine-Searcher.com)

Anger over calls to label wine as ‘unhealthy’ in France

The adoption of Nutri-Score rankings for alcohol in France would see wine labelled as nutritionally unhealthy, prompting upset across the industry in Europe.  (the Drinks Business)

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Drinking Wine with Meals Associated with Lower Diabetes Risk

Consuming alcohol, and in particular red wine, with meals was associated with a 14% lower risk of type 2 diabetes compared to consuming alcohol without food, according to a new study .

The potential benefit of moderate drinking — 1 drink for women, two for men — was evident only among people who drank alcohol with meals.

Consuming wine, beer and liquor had different associations with type 2 diabetes risk. While a higher amount of wine intake was associated with a lower risk of type 2 diabetes, a higher amount of beer or liquor was  associated with a higher risk of type 2 diabetes.

“The message from this study is that drinking moderate amounts of wine with meals may prevent type 2 diabetes if you do not have another health condition that may be negatively affected by moderate alcohol consumption and in consultation with your doctor,” said study author Hao Ma, M.D., Ph.D., a biostatistical analyst at the Tulane University Obesity Research Center in New Orleans.

Despite the findings of this robust analysis of healthy drinkers, the relationship between alcohol consumption and new-onset type 2 diabetes remains controversial, according to Robert H. Eckel, M.D., FAHA, a past president (2005-2006) of the American Heart Association, who was not involved in the study.

“These data suggest that it’s not the alcohol with meals but other ingredients in wine, perhaps antioxidants, that may be the factor in potentially reducing new-onset type 2 diabetes. While the type of wine, red versus white, needs to be defined, and validation of these findings and mechanisms of benefit are needed, the results suggest that if you are consuming alcohol with meals, wine may be a better choice,” said Eckel, professor of medicine, emeritus in the Division of Endocrinology, Metabolism and Diabetes and the Division of Cardiology at the University of Colorado Anschutz Medical Campus.

The study involved an analysis of health data for 312,000 current drinkers and was presented at the American Heart Association’s Epidemiology, Prevention, Lifestyle & Cardiometabolic Health Conference 2022.

“The effects of alcohol consumption on health have been described as a double-edged sword because of its apparent abilities to cut deeply in either direction – harmful or helpful, depending on how it is consumed,” said  Ma.  “Previous studies have focused on how much people drink and have had mixed results. Very few studies have focused on other drinking details, such as the timing of alcohol intake.”

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One More Drink a Day Linked with Reduced Brain Size

Alcohol consumption even at levels most would consider modest—a few beers or glasses of wine a week—may carry risks to the brain. That’s according to an analysis of data from more than 36,000 adults, led by a team from the University of Pennsylvania, which found that light-to-moderate alcohol consumption was associated with reductions in overall brain volume.

The link grew stronger the greater the level of alcohol consumption, the researchers showed. As an example, in 50-year-olds, as average drinking among individuals increases from one alcohol unit (about half a beer) a day to two units (a pint of beer or a glass of wine) there are associated changes in the brain equivalent to aging two years. Going from two to three alcohol units at the same age was like aging three and a half years. The team reported their findings in the journal Nature Communications.

“The fact that we have such a large sample size allows us to find subtle patterns, even between drinking the equivalent of half a beer and one beer a day,” says Gideon Nave, a corresponding author on the study and faculty member at Penn’s Wharton School. He collaborated with former postdoc and co-corresponding author Remi Daviet, now at the University of Wisconsin-Madison, and Perelman School of Medicine colleagues Reagan Wetherill—also a corresponding author on the study—and Henry Kranzler, as well as other researchers.

“These findings contrast with scientific and governmental guidelines on safe drinking limits,” says Kranzler, who directs the Penn Center for Studies of Addiction. “For example, although the National Institute on Alcohol Abuse & Alcoholism recommends that women consume an average of no more than one drink per day, recommended limits for men are twice that, an amount that exceeds the consumption level associated in the study with decreased brain volume.”

Ample research has examined the link between drinking and brain health, with ambiguous results. While strong evidence exists that heavy drinking causes changes in brain structure, including strong reductions in gray and white matter across the brain, other studies have suggested that moderate levels of alcohol consumption may not have an impact, or even that light drinking could benefit the brain in older adults.

These earlier investigations, however, lacked the power of large datasets. Probing massive quantities of data for patterns is the specialty of Nave, Daviet, and colleagues, who have conducted previous studies using the UK Biobank, a dataset with genetic and medical information from half a million British middle-aged and older adults. They employed biomedical data from this resource in the current study, specifically looking at brain MRIs from more than 36,000 adults in the Biobank, which can be used to calculate white and gray matter volume in different regions of the brain.

“Having this dataset is like having a microscope or a telescope with a more powerful lens,” Nave says. “You get a better resolution and start seeing patterns and associations you couldn’t before.”

To gain an understanding of possible connections between drinking and the brain, it was critical to control for confounding variables that could cloud the relationship. The team controlled for age, height, handedness, sex, BMI, smoking status, socioeconomic status, genetic ancestry, and county of residence. They also corrected the brain-volume data for overall head size.

The volunteer participants in the Biobank had responded to survey questions about their alcohol consumption levels, from complete abstention to an average of four or more alcohol units a day. When the researchers grouped the participants by average-consumption levels, a small but apparent pattern emerged: The gray and white matter volume that might otherwise be predicted by the individual’s other characteristics was reduced.

Going from zero to one alcohol units didn’t make much of a difference in brain volume, but going from one to two or two to three units a day was associated with reductions in both gray and white matter.

“It’s not linear,” says Daviet. “It gets worse the more you drink.”

Even removing the heavy drinkers from the analyses, the associations remained. The lower brain volume was not localized to any one brain region, the scientists found.

To give a sense of the impact, the researchers compared the reductions in brain size linked with drinking to those that occur with aging. Based on their modeling, each additional alcohol unit consumed per day was reflected in a greater aging effect in the brain. While going from zero to a daily average of one alcohol unit was associated with the equivalent of a half a year of aging, the difference between zero and four drinks was more than 10 years of aging.

In future work, the authors hope to tap the UK Biobank and other large datasets to help answer additional questions related to alcohol use. “This study looked at average consumption, but we’re curious whether drinking one beer a day is better than drinking none during the week and then seven on the weekend,” Nave says. “There’s some evidence that binge drinking is worse for the brain, but we haven’t looked closely at that yet.”

They’d also like to be able to more definitively pin down causation rather than correlation, which may be possible with new longitudinal biomedical datasets that are following young people as they age.

“We may be able to look at these effects over time and, along with genetics, tease apart causal relationships,” Nave says.

And while the researchers underscore that their study looked only at correlations, they say the findings may prompt drinkers to reconsider how much they imbibe.

“There is some evidence that the effect of drinking on the brain is exponential,” says Daviet. “So, one additional drink in a day could have more of an impact than any of the previous drinks that day. That means that cutting back on that final drink of the night might have a big effect in terms of brain aging.”

In other words, Nave says, “the people who can benefit the most from drinking less are the people who are already drinking the most.”

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Stoli Group to End Use of Stolichnaya Name

In a direct response to Russia’s invasion of Ukraine, Stoli Group said it would discontinue use of the Stolichnaya name.  Hence forth, the vodka will be sold and marketed as Stoli.

The three driving factors behind the decision are the founder’s vehement position on the Putin regime; the Stoli employees determination to take action; and the desire to accurately represent Stoli’s roots in Latvia.

“While I have been exiled from Russia since 2000 due to my opposition to Putin, I have remained proud of the Stolichnaya brand,” commented Yuri Shefler, founder, Stoli Group. “Today, we have made the decision to rebrand entirely as the name no longer represents our organization. More than anything, I wish for ‘Stoli’ to represent peace in Europe and solidarity with Ukraine.”

Since Shefler was exiled, Stoli Vodka’s production facilities have been located in Latvia where blending, charcoal column filtration, bottling, packaging and distribution are handled. Earlier this week it was announced that after Russia’s invasion of Ukraine, Stoli would engage exclusively with Slovakian sources to further ensure 100% non-Russian alpha grade spirit.

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Jack Daniel’s to Debut Canned Cocktails Nationally

Jack Daniel Distillery is bringing its popular Jack Daniel’s Canned Cocktails series to shelves nationwide following the highly successful regional launch in select states in 2020. The ready-to-drink cocktails, featuring Jack & Cola; Jack, Honey & Lemonade; and Jack Apple Fizz will be available across the country starting this month.

Launched in 2020, Jack Daniel’s Canned Cocktails were initially available in only 14 markets. This announcement of a nationwide launch will now allow new and existing fans of Jack to try these convenient, on-the-go products in all 50 states across the US.

“We were blown away by the response and demand for our Canned Cocktails when we launched in select markets nearly two years ago,” said Dallas Cheatham, Jack Daniel’s Ready-To-Drink Brand Director. “By pairing the bold and unique flavor of Jack with the convenience of a spirit-based cocktail, we’re giving even more friends the opportunity to enjoy our Tennessee Whiskey, right in time for summer.”

The retail price for a 4-pack of 12 oz. Jack Daniel’s Canned Cocktails is $12.99 and single cans for $3.99.

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